Advertising

How To Fix TOP 5 Small Business Web Marketing Problems

After all these years, do small businesses STILL struggle with common internet marketing challenges? Yes, many still do. When made aware of their web marketing shortcomings, the smart ones fix ’em. Others ignore ’em. And yes, some business owners are taking advice from those with questionable, digital marketing skills. Not updating Google for Local Business. …

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Borrell Reminds Radio That Digital Doom Still Lurking

Hear that giant sucking sound? That’s the noise of ad dollars flowing out of radio and newspaper, and into digital marketing products / solutions. Is radio & newspaper dead? Not entirely, but it’s quickly moving in that direction. Not only for readers and listeners, but primarily for advertisers, aka: small business owners. Gordon Borrell Still …

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Local Newspaper & TV Still Use Failing CPM Model

Some (too many) local news sites are still practicing outdated methods of pricing their ad inventory. Specifically, the CPM or cost per thousand model of online pricing. A recent article in the Wall Street Journal highlighted this crisis via the explosion of news sites and the Ad inventory contained within, along with automated ad exchanges …

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Your Banner Ads Suck. How to Fix Internet Marketing.

Nothing kills Internet revenue for hyper local media…. like crappy banner design. You work so hard explaining the benefits of advertising on your local news-site. Then you blow it. You either have an overworked print designer create the banner, or you outsource the design work to someone who has no idea what the client wants. …

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Local TV, Radio & Newspapers Learn from Theme Parks ?

Took a break from posting for a few days due to some business travel in the Sunshine State. And as you could imagine, there are some nice benefits of having clients in Florida: getting a tan, taking a swim, and visiting the Orlando theme parks. Nothing like putting the Blackberry away, turning off the cell phone …

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Dirty Little Secret. Little Profit in Web Buying?

Love that new show on AMC called Madmen. ( short for Madison Ave men ). The story of a 1960’s advertising agency pushing Lucky Strikes, Department stores, etc. Great snapshot of that time in advertising history. It’s especially interesting from the viewpoint of where advertising is headed today. Placing big buys on Broadcast and in Newspapers garners a …

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