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Disrupting Radio & Newspaper. Podcast Powers Web in Atlantic City

Guest interview on AC Primetime Radio. Playground Pier, Atlantic City. One of the most effective additions to our work with local news websites….has been ‘pod-casting’. Simply put, pod-casting is just audio and radio on-demand. It’s the ability to listen to your favorite radio station, on-air host or topic of choice…whenever and where ever you want. …

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hurley wpg radio

Radio Host Hosed by Facebook. The Risk & Reward of Social Media.

Local newspaper, broadcast and business beware. Over-reliance on social media like Facebook & Twitter could be hazardous to your health…of your business, that is. Just ask award-winning radio host, Harry Hurley. LISTEN BELOW > Known locally as the Mayor in the Morning, Hurley is the popular conservative talker on WPG Talk Radio, a part of …

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Newspaper’s Potentially Fatal Move with Facebook

Really smart people… sometimes make…. not-so-smart decisions. This thought came to mind as I witness Newspaper companies increasingly cede control of their most important asset: local reader and advertiser relationships. Facebook Instant Articles is the latest crack cocaine being offered as a free taste from Mark Zuckerberg. Once sampled, this content-sucking platform is quickly embraced …

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Newspaper, Radio & Business Hurt by New Facebook Rules

They did it again. Facebook, once again, changed the rules on how your social media posts are seen. But hey, what do you expect from a free service? Beware: Facebook & Social Media not cool with Newspaper publishers or local business. Yes. Your small business or media company is gonna take a hit by the …

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PODCAST Strategy for Newspaper and Radio Survival

Pod-casting is just one tactic that Newspapers are well qualified to leverage in their quest for re-invention…and survival. Radio and local advertisers would be wise to pay attention to how the Newspaper industry handles this opportunity. Print circulation is still falling. Readership and advertisers are moving online. In light of these facts, how can heritage …

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Re-invent or Die. Radio DJ Transformed by The Internet

I spent 15 years as a Rock DJ in Philadelphia. Loved it. But then that damn inter-web thingy happened. In the late 90’s, I had my dream job; mid-days after Howard Stern. 94 WYSP, the biggest Rock station in Philly. That gig was so cool, that I didn’t mind filtering out the static coming from my …

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Tell Your Own Story. Become The Media.

Bad media coverage. No media coverage. In-accurate media coverage. Atlantic City is plagued by these 3 issues that directly affect public opinion, property values and investor interest. In a ‘one newspaper’ town like Atlantic City, your business can live or die by how that media platform treats you. It’s even more precarious when Atlantic City …

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Newspapers Flat. Digital Journalism and Marketing on Upswing.

As new, digital NEWS operations are popping up everywhere, I’m reminded of this video from 2009. This man; Michael Rosenblum, helped the New York Times convert to digital. WATCH VIDEO >

Old School PR & Public Relations is Dead

You may have noticed that newspapers are not only getting thinner, but they’re now very thinly staffed. That means tough times for those looking to get some freebie news coverage. Soft & fluffy business features and local announcements hardly rarely make it into the paper. As your pleas to local journalists and reporters go un-noticed, …

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