Hyper Local News Sites

Local Online News: Still Up for Grabs

The online news space is getting crowded. Maybe it’s time to start throwing some elbows? Digital marketing dollars of most small business, are still up for …

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Can Local Media Attract Small Business?

It’s a fact. Local advertisers are moving more of their marketing dollars….to online. Understandably, sales reps for newspapers, radio and the Yellow Pages are not amused. …

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Potts, Jarvis, CUNY. Hyper Local Revenue?

Back in 2009, J-school professor; Jeff Jarvis, and Mark Potts of BackFence fame asked me to contribute some online sales expertise to their ongoing research in …

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Hyper-Local gets Hyper-Competitive

Hyper local networks are popping up everywhere. Unfortunately, most struggle due to lack of cash flow and profitability. While their content and editorial oversight are quite …

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AOL PATCH: Hyper-Local Sales a Priority

Patch; AOL’s bet on hyper-local news, is now executing the next phase of their highly anticipated roll-out. Many markets have reported recruiter inquiries, private meetings, and attempted poaching of traditional newsrooms. Some …

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