Hyper Revenue Watch

WordPress Hyper-Local News Site: Reaching Passive Real Estate Customers

At one time, Newspaper was the #1 place to start your home buying or apartment rental search. But no more. The Internet has virtually decimated that …

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Is WordPress a Local Newspaper & Radio Killer?

Some call WordPress a ‘Local Newspaper Killer’. The open source, online publishing platform just turned 12, and it keeps getting better with age. WordPress levels the …

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Disrupting Radio & Newspaper. Podcast Powers Web in Atlantic City

Guest interview on AC Primetime Radio. Playground Pier, Atlantic City. One of the most effective additions to our work with local news websites….has been ‘pod-casting’. Simply …

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Digital Outdoor Advertising in Atlantic City – Boardwalk ADS

Outdoor advertising is one of the oldest forms of advertising. Big, bold, simple….and placed next to large groups of those passing by. A company called Impactivate …

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Re-Inventing Municipal Communications With WordPress

Small business has already embraced the power of WordPress for online marketing and communication. Our work with lawyers, restaurants, real estate agents, home builders and other …

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Radio Host Hosed by Facebook. The Risk & Reward of Social Media.

Local newspaper, broadcast and business beware. Over-reliance on social media like Facebook & Twitter could be hazardous to your health…of your business, that is. Just ask …

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Newspaper’s Potentially Fatal Move with Facebook

Really smart people… sometimes make…. not-so-smart decisions. This thought came to mind as I witness Newspaper companies increasingly cede control of their most important asset: local …

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Newspaper, Radio & Business Hurt by New Facebook Rules

They did it again. Facebook, once again, changed the rules on how your social media posts are seen. But hey, what do you expect from a …

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PODCAST Strategy for Newspaper and Radio Survival

Pod-casting is just one tactic that Newspapers are well qualified to leverage in their quest for re-invention…and survival. Radio and local advertisers would be wise to …

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Re-invent or Die. Radio DJ Transformed by The Internet

I spent 15 years as a Rock DJ in Philadelphia. Loved it. But then that damn inter-web thingy happened. In the late 90’s, I had my …

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