Hyper Revenue Watch

WordPress Hyper-Local News Site: Reaching Passive Real Estate Customers

At one time, Newspaper was the #1 place to start your home buying or apartment rental search. But no more. The Internet has virtually decimated that once fertile revenue stream. The Internet is also a real pain in the a$$ for Real Estate agents as well. Most agents are forced to pay crazy rates to …

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Is WordPress a Local Newspaper & Radio Killer?

Some call WordPress a ‘Local Newspaper Killer’. The open source, online publishing platform just turned 12, and it keeps getting better with age. WordPress levels the playing field for those who create, share and serve. Will WordPress really kill local media outlets like newspaper and radio? Not exactly. But it’s certainly stealing much of readership …

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Disrupting Radio & Newspaper. Podcast Powers Web in Atlantic City

Guest interview on AC Primetime Radio. Playground Pier, Atlantic City. One of the most effective additions to our work with local news websites….has been ‘pod-casting’. Simply put, pod-casting is just audio and radio on-demand. It’s the ability to listen to your favorite radio station, on-air host or topic of choice…whenever and where ever you want. …

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Digital Outdoor Advertising in Atlantic City – Boardwalk ADS

Outdoor advertising is one of the oldest forms of advertising. Big, bold, simple….and placed next to large groups of those passing by. A company called Impactivate has decided to bring these old school billboards…and the world famous Atlantic City Boardwalk….into the world if 21st century marketing. Boardwalk ADS in Atlantic City could be seen as …

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Re-Inventing Municipal Communications With WordPress

Small business has already embraced the power of WordPress for online marketing and communication. Our work with lawyers, restaurants, real estate agents, home builders and other local retail has never been stronger. Enterprise level organizations are increasing interest in this online publishing platform called WordPress. Why the boosted interest? Their current sites are hard to …

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hurley wpg radio

Radio Host Hosed by Facebook. The Risk & Reward of Social Media.

Local newspaper, broadcast and business beware. Over-reliance on social media like Facebook & Twitter could be hazardous to your health…of your business, that is. Just ask award-winning radio host, Harry Hurley. LISTEN BELOW > Known locally as the Mayor in the Morning, Hurley is the popular conservative talker on WPG Talk Radio, a part of …

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Newspaper’s Potentially Fatal Move with Facebook

Really smart people… sometimes make…. not-so-smart decisions. This thought came to mind as I witness Newspaper companies increasingly cede control of their most important asset: local reader and advertiser relationships. Facebook Instant Articles is the latest crack cocaine being offered as a free taste from Mark Zuckerberg. Once sampled, this content-sucking platform is quickly embraced …

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Newspaper, Radio & Business Hurt by New Facebook Rules

They did it again. Facebook, once again, changed the rules on how your social media posts are seen. But hey, what do you expect from a free service? Beware: Facebook & Social Media not cool with Newspaper publishers or local business. Yes. Your small business or media company is gonna take a hit by the …

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PODCAST Strategy for Newspaper and Radio Survival

Pod-casting is just one tactic that Newspapers are well qualified to leverage in their quest for re-invention…and survival. Radio and local advertisers would be wise to pay attention to how the Newspaper industry handles this opportunity. Print circulation is still falling. Readership and advertisers are moving online. In light of these facts, how can heritage …

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Re-invent or Die. Radio DJ Transformed by The Internet

I spent 15 years as a Rock DJ in Philadelphia. Loved it. But then that damn inter-web thingy happened. In the late 90’s, I had my dream job; mid-days after Howard Stern. 94 WYSP, the biggest Rock station in Philly. That gig was so cool, that I didn’t mind filtering out the static coming from my …

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