Sales

From beginner to advanced, this section is all about the green stuff.

internet marketing atlantic city advertising marketing

Borrell Reminds Radio That Digital Doom Still Lurking

Hear that giant sucking sound? That’s the noise of ad dollars flowing out of radio and newspaper, and into digital marketing products / solutions. Is radio …

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Reduce Over-Reliance on Facebook, Twitter & YouTube, Before They Eat You Alive.

Too many newsrooms still chasing those social media crumbs rationed by Facebook, Twitter and YouTube. WTF? First question: Why? Second question: How did Newspaper, Radio and …

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WordPress, Podcasting & Social Media vs Newspaper & Radio News

WATCH VIDEO > WordPress-powered websites, podcasting & social media continues to infringe upon legacy newspaper & radio titans. But are these new digital upstarts able to …

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Can Radio Re-Invent for Hyper-Local Web Sales?

Every so often, you have to re-invent yourself. When you’re a Radio DJ with a goofy mullet haircut, it’s even more important to change. (especially if you’re …

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A Digital Sale is Made on Every Call

When a local advertiser tells you they’re not interested in web advertising or digital marketing…and you walk away….that’s a sale. They ‘sold’ you on the fact that …

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7 Habits of Profitable, Hyper Local News

Still no sustainable business model for online news? That’s crazy talk!

Quite often, we read reports of online editorial success and greater activity in the hyper-local space. Far too many announcements include remarks about revenue plans being explored, or the difficulty of finding a way to pay the bills. This is in direct conflict with our research and field-testing, that clearly identifies a robust collection of revenue models that are currently thriving in the local marketplace. So what gives?

Moneyball: Fixing Newspaper Web Sales

Traditional Newspaper management is just like the old guard in Baseball. That’s what you’ll think after watching Moneyball starring Brad Pitt as Oakland A’s general manager; …

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