Social Media

Reduce Over-Reliance on Facebook, Twitter & YouTube, Before They Eat You Alive.

Too many newsrooms still chasing those social media crumbs rationed by Facebook, Twitter and YouTube. WTF? First question: Why? Second question: How did Newspaper, Radio and TV lose their grip on that dominant, local market position? Third question: what group of brain scientists let that happen? Stop the madness. Geez. If there’s one thing that …

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Radio Host Hosed by Facebook. The Risk & Reward of Social Media.

Local newspaper, broadcast and business beware. Over-reliance on social media like Facebook & Twitter could be hazardous to your health…of your business, that is. Just ask award-winning radio host, Harry Hurley. LISTEN BELOW > Known locally as the Mayor in the Morning, Hurley is the popular conservative talker on WPG Talk Radio, a part of …

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Newspaper’s Potentially Fatal Move with Facebook

Really smart people… sometimes make…. not-so-smart decisions. This thought came to mind as I witness Newspaper companies increasingly cede control of their most important asset: local reader and advertiser relationships. Facebook Instant Articles is the latest crack cocaine being offered as a free taste from Mark Zuckerberg. Once sampled, this content-sucking platform is quickly embraced …

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Newspaper, Radio & Business Hurt by New Facebook Rules

They did it again. Facebook, once again, changed the rules on how your social media posts are seen. But hey, what do you expect from a free service? Beware: Facebook & Social Media not cool with Newspaper publishers or local business. Yes. Your small business or media company is gonna take a hit by the …

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Social Media & Local Business Strategy

The small handful of forward-thinking media companies smartly diversifying their advertiser product line. Digital first offerings like social media, seo, site development and other services are what small businesses are asking for…. more often. As we shared in a previous post, consumers now get over 50% of their media & information from online. Compare this …

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The Massive Fail of Growing Facebook Fans

Still think Facebook is the ultimate marketing tool? So do many others that were lured into the bait n switch world of Mark Zuckerberg. It’s fast, easy and free. What’s not to like? Well for one thing, even though it’s free, a typical Facebook post is seen by less than 20% of followers. Ouch. Want …

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