WCPO Television in Cincinnati erected a pay wall in front of their web content earlier this year. Is it working out as planned? Well, that a closely guarded secret so far. As you may know, www.GetSmartDigital.com is not a fan of charging for ‘borderline commodity’ content. Wall Street Journal…yes. Local news…no.
But on occasion, we love when Newspaper and TV companies use pay walls on their website. Specifically, we smile big when our competitors use them.
On the WCPO upside…we really some of the online revenue programs and sales tactics that the EW Scripps folks are deploying on www.WCPO.com.
Let’s do a quick 10 minute DIGITAL DIAGNOSTIC…