You are a media company. Yeah you, the small business owner. The job seeker. The real estate agent. The CEO. The elected official. All of these positions have become media companies with the Internet.
Need to get the word out? Need some PR? At one time you were forced to buy an ad, or beg for a Radio or Newspaper interview. But no more. Not with your own personal broadcast tower and printing press….the Internet.
Let’s See How Digital Disruption Affects the Real Estate Industry.
For decades, agents & brokers controlled the home buying & selling process by controlling this thing called the MLS book. The Multiple Listing Service is where most home sale listing details were collected into something that looked like a thick phone book. Real Estate agents and Brokers loved that damn book because they had full control of it. Until that damn Internet thing came along.
Long story short, that MLS home listing info made it’s way to the web. Then it got shared with digital start-ups like Zillow.com. Consumers loved it. But many in Real Estate hate it, claiming they are now forced to ‘pay for their own leads’.
While agents & brokers were blinded by over-confidence, and living large using old-school tactics, Zillow changed the rules and playing field of Real Estate. Other industries got caught with their pants down too…Border Books ignored Amazon, Tower Records ignored iTunes, Travel agencies scoffed at Expedia, Newspapers ignore online news sites like ACprimetime.com & Bretibart, Radio ignored podcasting upstarts like Joe Rogan and Alex Jones, etc.