YES, it’s true. Newspapers and other local media companies can make money with online video. Maybe not so much with pre-roll commercials….but there is big bucks with advertiser-oriented video.
Some call them “online info-mercials”. We call them information-based content packages that readers LOVE….and local businesses want to buy.
Take a look at the video below. We produced it way back in 2005. It helped us close a very large print deal for Calkins Media; a suburban newspaper group in Philadelphia. A local hospital was the client.
Need help with online video for sales? Feel free to reach out and ask a few questions.