Local TV automatically wins the online news-video war? Not so fast there bucko. The pic on the right, is a multi-media setup that some pioneering journalists are starting to use. It’s how Newspapers will move into the space that Broadcast used to own.
Newspaper reporters: getting out from behind their desks and reporting from the field. (where the news is breaking) They are gathering and uploading news (in all forms: text, video, stills, etc.) within a very short turn-around time. Sometimes it’s live. This trend is also an early look at how Newspaper will be able to go after juicy Broadcast and Cable advertising budgets.
Taking offline content and dumping it online will not be enough. For local media, it’s a start, but it’s far from a long-term winning strategy. As the news business teeters on becoming a commodity, smart local media operators are adding more value to their core competency of news. Online video and Rosenblum evangelized mobile journalism, will be a big part of that new value.
MoJo tool kits are compact, relatively cheap, and easy to use. Some feature the Nokia N95 phone for stills, video, and mobile uploading of reports. From my perch, Newspapers and independent journalists/bloggers are eating this stuff up, while TV sees these tools as amateur and sub-par. TV’s snubbing of mobile journalism will allow Newspapers and indie bloggers to carve out a substantial position in the online video and news space. Read Cyndy Green’s take on this here.
Samples of Newspaper online video. Gannett is doing it like this. The Shelby Star is doing it with their mobile STAR CAR. The Knoxville News Sentinel like this. Here’s a list of other Newspapers doing video. Granted, for some, the quality may need a bit more polish. That will certainly come with time.
Newspapers are also exploring Online Radio. For starters, they can basically stick a microphone in front of their outspoken writers on staff. Ex: Ron James from the San Diego Union Tribune is leveraging his print staff to program SignonRadio. (He also hired well known talent, recently downsized from local Clear Channel Radio stations.)
Why so bullish on Newspaper’s online future? They have the largest collection of writers to feed the online beast. Here in my hometown, Philadelphia Media Holdings (Inquirer, Daily News, Philly.com) employs about 450 journalists. That’s more than the combined newsrooms of every TV and Radio station news staff in the city. Add audio, video and other web 2.0 skill sets to their tool belt, and you get a massive, multi-media news organization with a size-able, meaningful head start in the online news space.
Now, combine all this new technology with a large sales force with strong advertiser relationships….. and you get a real shot at building a powerful local news business for the 21st century.
Below is part of a video demo, of the “Mobile Journalist” tool kit.