Sometimes, smart people say dumb things. This seems to be most prevalent in the Newspaper industry. Here are some of our favorites:
- DIGITAL FIRST, PRINT LAST from Journal Register and John Paton
- Internet banners can’t pay for big newsrooms
- Online advertising is really bad for the reader experience
- We’re still looking for online business models for news
Watch this short video clip from a recent webinar we did, for a group of local media managers. We call out some of these really dumb ideas….and we show how to fix them.