Moneyball: Fixing Newspaper Web Sales

Traditional Newspaper management is just like the old guard in Baseball. That’s what you’ll think after watching Moneyball starring Brad Pitt as Oakland A’s general manager; Billy Beane. Based on a true story, Moneyball shows Beane going up against his old school, know-it-all, front office. He’s tired of being in last place and squeaking by …

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Web Marketing 101 for Local Business

Newspaper’s Digital Competition

How Newspaper Can Beat Digital Competition. UPDATED for Oct 2011. Slide deck from this week’s webinar. Some competitors are familiar, others are not. Featured topics: Centro: Friend or Foe? Philly.com gets crushed on Mainline by indie website; AroundMainline.com Huffington Post and their aggregation model to trump Patch model? Patch President; Warren Webster, qualified to talk revenue? CPM …

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Remnant Ad Nets; Auto Pilot for Sales

Remnant ad networks can be a deadly revenue stream for local media. It’s understandable that broadcast, newspaper and hyper-local websites love these money makers for their ability to put local sales efforts on auto-pilot. Unfortunately, 3rd party selling can turn your valuable ad inventory into a commodity that’s priced and traded in bulk with little …

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Local Media…The Digital Land Grab.

WE ARE SPARTANS ! So goes the battle cry from the movie….. ‘300’. Spartans are a proud people protecting their land and way of life from the incoming Persians. Do I smell a historical analogy coming on ? The Spartans: Local TV, Radio and Newspaper properties. They’ve had a very nice run for the past 50 to …

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