Local Online News: Still Up for Grabs

The online news space is getting crowded. Maybe it’s time to start throwing some elbows? Digital marketing dollars of most small business, are still up for grabs. When you take these tiny but high volumes of mom & pop budgets, and combine them with the ‘asleep at the wheel’ efforts of traditional media, you can see why Reach Local, Google, Yellow Pages 360 and a slew of indie efforts are doubling down and are going for the kill. When it comes to big media's foray into this space, it's full of well intentioned, but often misguided efforts. Philly.com’s CEO; Greg Osberg once told Poynter: “His top focus initially, will be on building audience, especially online. While conceding … [Read more...]

Old School Media Execs: Digital Drag

Last week, traditional media execs got another digital wake call with the demotion of a well respected newspaper editor in Philadelphia. Bill Marimow was re-assigned as an investigative reporter. Philadelphia Media Network CEO; Greg Osberg, publicly stated that Marimow, though a Pulitzer Prize-winner, ‘did not have the background in digital media necessary to lead the paper going forward.’ This announcement was a biggie. If you listen very close, you can almost hear the sound of old school media execs scrambling to finally start their Linked-in profiles and Facebook pages. In other ‘That Won’t Ever Happen Here’ news….Deseret Media in Salt Lake City, lead by innovation pioneer Clark … [Read more...]

Digital Diagnostic for Radio Websites

Can Radio beat Newspaper in the online news space? Here's part 1 of last week's webinar we did for a group of Radio executives. Merlin Media and Genesis Communications are featured in this session. We focus on the issues affecting Radio's ability to build sustainable, online business models. … [Read more...]

Newspaper’s Digital Competition

How Newspaper Can Beat Digital Competition. UPDATED for Oct 2011. Slide deck from this week's webinar. Some competitors are familiar, others are not. Featured topics: Centro: Friend or Foe? Philly.com gets crushed on Mainline by indie website; AroundMainline.com Huffington Post and their aggregation model to trump Patch model? Patch President; Warren Webster, qualified to talk revenue? CPM selling is killing Newspaper websites. DataSphere helping TV get into hyper-local space. Newspaper Web Competition Oct 2011 … [Read more...]

Inland Press; Patch & Hyper Local

On March 18, Inland Press responded once again to the newspaper industry's interest in hyper local competition and the growth of Patch. They invited me to do an encore of the session that was originally presented in St. Petersburg, Florida a few weeks ago, at the Key Executives conference. See presentation below. Attendees heard our message loud and clear. Run your website like your newspaper....profit must come first. Key take-aways that seemed to resonate the most: Whoever acts as Web general manager, VP Interactive/content, editor, etc....must have their compensation tied to digital profitability and local market share....NOT page views or other soft metrics. CPM selling at … [Read more...]

Remnant Ad Nets; Auto Pilot for Sales

Remnant ad networks can be a deadly revenue stream for local media. It's understandable that broadcast, newspaper and hyper-local websites love these money makers for their ability to put local sales efforts on auto-pilot. Unfortunately, 3rd party selling can turn your valuable ad inventory into a commodity that's priced and traded in bulk with little regard for your site's ad environment, readership, engagement and other qualitative features. ESPN, Turner, NBC have already reduced their reliance on these 3rd party ad nets. They can sell their premium inventory better than any outsider. Why sell out to middle men who essentially put your inventory up for auction? Why not offer your … [Read more...]