hyper local

Local Online News: Still Up for Grabs

The online news space is getting crowded. Maybe it’s time to start throwing some elbows? Digital marketing dollars of most small business, are still up for grabs. When you take these tiny but high volumes of mom & pop budgets, and combine them with the ‘asleep at the wheel’ efforts of traditional media, you can see why Reach …

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Old School Media Execs: Digital Drag

Traditional media execs got another digital wake call with the demotion of a respected Newspaper editor. The Reason? “he did not have the background in digital media necessary to lead the paper going forward.” Are we on the verge of a massive, media management overhaul?

INMA Audience Summit; Mel Taylor PPT

Here’s my presentation deck from the INMA Audience Summit, Las Vegas, Oct. 24, 2011. Session was called: State of Circulation; Monetizing the Online Audience . Special thanks to Earl Wilkinson, John Newby and everyone who gathered for this outstanding event. Mel Taylor INMA Vegas 10.24.11

Digital Diagnostic for Radio Websites

Can Radio beat Newspaper in the online news space? Here’s part 1 of last week’s webinar we did for a group of Radio executives. Merlin Media and Genesis Communications are featured in this session. We focus on the issues affecting Radio’s ability to build sustainable, online business models.

Web Marketing 101 for Local Business

Newspaper’s Digital Competition

How Newspaper Can Beat Digital Competition. UPDATED for Oct 2011. Slide deck from this week’s webinar. Some competitors are familiar, others are not. Featured topics: Centro: Friend or Foe? Philly.com gets crushed on Mainline by indie website; AroundMainline.com Huffington Post and their aggregation model to trump Patch model? Patch President; Warren Webster, qualified to talk revenue? CPM …

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Inland Press; Patch & Hyper Local

On March 18, Inland Press responded once again to the newspaper industry’s interest in hyper local competition and the growth of Patch. They invited me to do an encore of the session that was originally presented in St. Petersburg, Florida a few weeks ago, at the Key Executives conference. See presentation below. Attendees heard our …

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Remnant Ad Nets; Auto Pilot for Sales

Remnant ad networks can be a deadly revenue stream for local media. It’s understandable that broadcast, newspaper and hyper-local websites love these money makers for their ability to put local sales efforts on auto-pilot. Unfortunately, 3rd party selling can turn your valuable ad inventory into a commodity that’s priced and traded in bulk with little …

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