AOL PATCH: Hyper-Local Sales a Priority

Patch; AOL's bet on hyper-local news, is now executing the next phase of their highly anticipated roll-out. Many markets have reported recruiter inquiries, private meetings, and attempted poaching of traditional newsrooms. Some local bloggers are saying 'no thanks', while others are accepting the (reportedly) mediocre offers. The employment boards are brimming with Patch job posts looking for editors, regional publishers and most importantly: seasoned local & regional sales executives. Hmmmmm. Sales hires already? Now that's smart. AOL's decision to hire for sales expertise early in the process, is a game changing move in the local online news space. They are one of the rare few to … [Read more...]