Selling premium online ad inventory for pennies. That’s something still happening at many local Newspaper, TV & Radio station websites. With all the advanced ad inventory systems available today, we scratch our head when we still see dumb inventory management.
Even though we love that they use WordPress as a CMS, Tribune & WGN-TV in Chicago is still in our digital doghouse….because they break most of our golden rules of online revenue & sales. WATCH VIDEO.