Why Use WordPress?

Whether you’re looking to use it for your small business’s main website or as a blog, there are a couple of reasons to consider using WordPress. WordPress is a free and open-source blogging and content-management system being used by more than 18% of the world’s top 10 million websites. It’s a favorite amongst beginners and experts alike for various reasons: it’s free, customizable, powerful, and easy to master.

WordPress makes sense for small businesses because you don’t need web design or programming experience at all. Pretty much anyone can create a website on WordPress; however, there are a lot of options and roads you can take, so I’ve outlined a guide to get you started properly.

Before You Begin: Everything You Need to Know

WordPress.com vs WordPress.org

The first thing you need to know about WordPress is that you have two options:WordPress.org and WordPress.com.

WordPress.com is more for beginners since the platform hosts the blog for you, gives you analytics right on the service, and is pretty hands-off overall. You sign up, you get a yourbusinessname.wordpress.com URL, free themes, and you can get started right away. WordPress.org, on the other hand, is for the more seasoned blogger who needs full power to tweak and customize every aspect of the site from media to HTML. WordPress.org does not host your site for you, they only give you the software to build and run your site. If you want to use WordPress.org, you need to sign up (and pay for) a web-hosting service.