The 2012 RAB Radio Show announced that CBS chief; Les Moonves, will keynote the upcoming event. YAWN.
Will Les say something that’ll help YOU build your Radio business? Most doubt it. Expect just a rah-rah speech to rally the troops and goose broadcast stock valuations.
Will Les share specific details about how CBS will monetize digital? Nah. He’ll just talk in broad, feel good terms. Mr. Moonves will likely drop a few buzzwords : social media, streaming, cross platform….yada yada yada. He’ll also share that Pandora is NOT radio…and satellite radio is crap.
Take a look at this presentation I did for the Radio Advertising Bureau and the NAB, back in 2009. Ya think much has changed since then?