3 Become 1. Philly.com Swallows Internal Competition

The ‘too smart for their britches’ folk at the Philadelphia Inquirer, Daily News & Philly.com finally did the inevitable. They stopped competing with themselves.

From their newsroom: The websites for the Philadelphia Inquirer and Philadelphia Daily News will be shuttered in December, with Philly.com becoming the sole location for the company’s digital products. The changes were outlined in an email to all employees of parent company Interstate General Media.

“In December, we will fold the Inquirer.com and PhillyDailyNews.com sites back into Philly.com, our flagship digital brand,” the memorandum said. “What this means is that the standalone newspaper-branded sites will no longer exist and will instead redirect readers to Philly.com, where users will find Inquirer and Daily News journalism featured more prominently and have access to branded Inquirer and Daily News section fronts that represent the editorial voice and judgment of the newspapers.”


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