Borrell: Radio’s Push Into Local Digital Advertising One Of Necessity.
Borrell Associates CEO Gordon Borrell sees opportunity ahead for the radio industry — if it embraces the need to transform its business model to include the pursuit of digital revenues. Inside
Hyper Local News & Marketing Update Spring 2024
Some hyper-local trends and tactics we’ve tracked over the past year. For local papers, watchdog journalism still key to survival. Newspapers either forgot how to do that, or they’re not
Re-invent or die. How the Internet Helped transform the DJ
I spent 15 years as a Rock DJ in Philadelphia. Loved it. But then that damn inter-web thingy happened. In the late 90’s, I had my dream job; mid-days after
Hyperlocal News and Marketing Update Aug 2023
12 years of developing and managing a network of hyperlocal news websites. What have we learned so far? Here’s a few recent thoughts on hyperlocal news and marketing powered by
Hyperlocal Watchdog journalism 2023
Maybe the most important job of a newspaper employee, radio pundit or news tweeter or blogger. Hyperlocal Watchdog Journalism. Keeping eyes on those driving the bus. Keep ’em honest. Trust,
My Hyper-Local tech Stack powered by wordpress
Here’s some of the digital hardware and software we use to manage our Hyper-Local News & Marketing company. As of Dec. 2, 2022. Well-tested by me. Recommended. Great quality at