
Building Business on Facebook is Crazy
For years, we warned against trusting Facebook and other 3rd party platforms to build a business. We watched in astonishment as newspaper execs, radio owners and small business operators thought

Re-invent or Die. Radio DJ Transformed by The Internet
I spent 15 years as a Rock DJ in Philadelphia. Loved it. But then that damn inter-web thingy happened. In the late 90’s, I had my dream job; mid-days after

Hyper-Local News Websites, Work-Flow and WordPress. Fall 2019.
What have we learned over the past 6 months of managing hyper-local news sites in the Atlantic City area? Glad you asked. Driving traffic to local news websites via social

What Happens When Local Newspapers Downsize or Shut Down.
Cities where newspapers shut down or downsize too much, see increase in government costs. Why? Lack of scrutiny over local deals, say researchers tracking the decline of local news outlets. When

Hyper Local News Best Practices Spring 2019
Here’e a quick summary of best practices for those looking to succeed in the Hyper Local news & marketing space. Cut costs to the bone. Boot strap everything. Be cautious

Poynter Scandal – Why Very Few Trust Newspapers & Mainstream Media
The dying legacy media. Sad to watch our former information gatekeepers called newspaper, TV and Radio bleed jobs. Local newspapers suffering sharp declines in circulation and AD revenue. They’re losing