What Happens When Local Newspapers Downsize or Shut Down.
Cities where newspapers shut down or downsize too much, see increase in government costs. Why? Lack of scrutiny over local deals, say researchers tracking the decline of local news outlets. When
Hyper Local News Best Practices Spring 2019
Here’e a quick summary of best practices for those looking to succeed in the Hyper Local news & marketing space. Cut costs to the bone. Boot strap everything. Be cautious
Poynter Scandal – Why Very Few Trust Newspapers & Mainstream Media
The dying legacy media. Sad to watch our former information gatekeepers called newspaper, TV and Radio bleed jobs. Local newspapers suffering sharp declines in circulation and AD revenue. They’re losing
Hyper-Local News and Marketing Update Spring 2019
We started our hyper local news and marketing journey back in 2007. While attending a NYC conference, speaker Jeff Jarvis asked me what my website address was. Uh-oh. Don’t have
Best Practices for Hyper-Local Website and Marketing Success in 2019
Back in 2007 when we launched our digital marketing consultancy, local newspaper and radio were still fairly successful. While both of thee traditional media platforms were ramping up their internet
You’ve Been Warned. Over-Reliance on Facebook Could Kill Your Business.
We know far too many businesses that do 99% of their marketing and advertising….using Facebook and other Social Media sites. Geez. It’s insane to build a business on land you