Toxic Move from Radio to Internet

From Philebrity.com: AUG 2008 – In the 80′s and 90′s, I was a Philly Radio DJ called Mel Toxic, working at stations like WYSP, WDRE, WPST, WKDU, and WIFI. As a native Philadelphian, being on the air here was a dream come true. Working on the same team as Stern & Debella at WYSP, or being a part of the exploding alternative scene with the folks at WDRE, were some of many incredible experiences I had in Radio.

Why did I leave Radio and move into web? Mainly, because the industry was mostly ignoring the Internet, or saw it as a toy. Radio was raking in the cash by selling commercials, and most managment types saw no need for understanding and leveraging the massive change that the Web would eventually bring.

So, I convince Radio giant Clear Channel to give me my first Internet gig; Regional Sales Manager for their Interactive division. I helped their stations with a variety of web initiatives. The year was 1999 and our Radio websites had a rule…..”no links to outside sites” We were told “once somebody arrives on our site, don’t let em out! Geez. Another fun fact about Radio websites in the year 2000: we were trying to be local portals; where we would provide everything that someone would need while on the web. Radio was pretty cocky about the web back then.

Read more about Mel Toxic on Philebrity here

Leave a Comment

Your email address will not be published. Required fields are marked *