EXPERIENCE

SUCCESS

Philly born & bred communicator, story-teller, strategist, seller of ideas. Attended Drexel and Temple University. Created cool name (Mel Toxic) to get job at Philadelphia Radio station.

15 years as on-air DJ. Hosted & produced live events, TV features & sales promotions. Then, one day, realizing I was no longer 21, I eventually worked my way into sales, marketing, training and this new thingy called the Internet.

As Radio declined, I jumped to Newspaper. Print was more desperate for digital re-invention. A great place to help re-invent local news media.

After a 3 years of helping Newspaper sales and news teams leverage digital, I was lured by the big bucks over to TV. I was offered the Digital Director position at Fox-29 in Philadelphia.

I took the leap away from traditional 9 to 5 local media gigs. In 2007, Mel Taylor Media was launched. A few years later, we re-branded as 'Get Smart Digital'.

In addition to helping local business, municipalities, politicians and media companies, we're still deeply involved in the re-invention local media. Get Smart Digital manages 3, very successful, hyper-local websites in the Atlantic City and South Jersey region, reaching 135,000 readers each month.

Learning the WordPress online publishing platform and other digital tools has really paid off. I apply this knowledge when helping my clients. This is the not-so-secret formula of our still growing success.

Testimonials

Atlantic City’s website was difficult to navigate and the public had trouble find documents & information. Too many clicks were needed. We had many complaints. We hired Mel Taylor & Get Smart Digital because of his ability to create a site that was intuitive, functional and well-designed. Mel has technical expertise. But, what sets him apart from other web developers is his keen understanding of public information and marketing strategy. It’s been an image-changer for the Atlantic City Planning Department. See: ACdevelopment.org
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Elizabeth Terenik
Atlantic City Planning Dept.
Impactivate & BoardwalkADS.com needed help with copy-writing, ad design and online marketing strategy for our Atlantic City Boardwalk advertising network. Mel Taylor & Get Smart Digital went above and beyond. We enjoy working with Mel and consider him to be an extension of our team. See: BoardwalkADS.com
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Kevin oKane
BoardwalkADS.com
I truly believe my wedding DJ business has doubled since the launch of my new web site developed & managed by Mel Taylor & Get Smart Digital. In 2013, we contracted with Mel Taylor & Get Smart Digital. I needed an updated web site for my wedding DJ business. Within days, our new site was up and running. It looks & works great to attract leads. From the start, requested changes & modifications are completed in 24 hours or less. See: DJjackfahey.com
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Jack Fahey
Above & Beyond DJ Entertainment, Brigantine, NJ.
I just had to take a moment to say THANK YOU so much for the work you've done for me!! Words cannot express how awesome the work has been in addition to your critiques of my website. I've received five leads and three booked jobs and we aren't even a week into this. 
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Alex Arov
Arov Auto Spa, Mays Landing, NJ
As a non-profit organization, Toast Pink was in need of a fresh look for its website, attract traffic, and be relatively easy to update ourselves on a regular basis. Mel Taylor stepped in, listened closely to our concerns. He produced precisely what we needed in a very timely manner. By reducing the technical complexity and speaking in language us tech-less folks need, he made the process easy and enjoyable. In would hire Mel again in a heartbeat. I strongly recommend his skills. See  http://toastpink.org/
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Joseph Orazi
President, Toast Pink Charity, Ocean City, NJ