Mel Taylor Hyper Local Marketing Blog

Reduce Over-Reliance on Facebook, Twitter & YouTube, Before They Eat You Alive.
Hyper Revenue Watch | Newspaper | Sales | Social Media

Reduce Over-Reliance on Facebook, Twitter & YouTube, Before They Eat You Alive.

Too many newsrooms still chasing those social media crumbs rationed by Facebook, Twitter and YouTube. WTF? First question: Why? Second question: How did Newspaper, Radio and TV lose their grip on that dominant, local market…

WordPress, Podcasting & Social Media vs Newspaper & Radio News
Email Marketing | Hyper Local News Sites | Hyper Revenue Watch | Sales | WordPress

WordPress, Podcasting & Social Media vs Newspaper & Radio News

WATCH VIDEO > WordPress-powered websites, podcasting & social media continues to infringe upon legacy newspaper & radio titans. But are these new digital upstarts able to create sustainable business models for hyper-local news? Is it…

Disrupting Radio & Newspaper. Podcast Powers Web in Atlantic City
Hyper Revenue Watch | Podcasting | Podcasting & Audio on Demand | Radio

Disrupting Radio & Newspaper. Podcast Powers Web in Atlantic City

Guest interview on AC Primetime Radio. Playground Pier, Atlantic City. One of the most effective additions to our work with local news websites….has been ‘pod-casting’. Simply put, pod-casting is just audio and radio on-demand. It’s…