Mel Taylor Hyper Local Marketing Blog

Reduce Over-Reliance on Facebook, Twitter & YouTube, Before They Eat You Alive.
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Reduce Over-Reliance on Facebook, Twitter & YouTube, Before They Eat You Alive.

Too many newsrooms still chasing those social media crumbs rationed by Facebook, Twitter and YouTube. WTF? First question: Why? Second question: How did Newspaper, Radio and TV lose their grip on that dominant, local market…

Disrupting Radio & Newspaper. Podcast Powers Web in Atlantic City
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Disrupting Radio & Newspaper. Podcast Powers Web in Atlantic City

Guest interview on AC Primetime Radio. Playground Pier, Atlantic City. One of the most effective additions to our work with local news websites….has been ‘pod-casting’. Simply put, pod-casting is just audio and radio on-demand. It’s…