Hear that giant sucking sound? That’s the noise of ad dollars flowing out of radio and newspaper, and into digital marketing products / solutions. Is radio & newspaper dead? Not entirely, but it’s quickly moving…
Too many newsrooms still chasing those social media crumbs rationed by Facebook, Twitter and YouTube. WTF? First question: Why? Second question: How did Newspaper, Radio and TV lose their grip on that dominant, local market…
Perfect together. Hyper-local news & watchdog journalism. Mix in some WordPress as your CMS, add a smartphone and some simple pod-casting equipment… and you got yourself the start of a much-needed local news organization. Invest…
After all these years, far too many radio station websites…suck….bad. And that’s too bad, especially for those AM news talk stations looking for relevance in a digital world. Didja know? News Talks radio stations have…
WATCH VIDEO > WordPress-powered websites, podcasting & social media continues to infringe upon legacy newspaper & radio titans. But are these new digital upstarts able to create sustainable business models for hyper-local news? Is it…
At one time, Newspaper was the #1 place to start your home buying or apartment rental search. But no more. The Internet has virtually decimated that once fertile revenue stream. The Internet is also a…
Some call WordPress a local newspaper killer. The open source, online publishing platform keeps getting better with age. WordPress levels the playing field for those who create, share and serve. Will WordPress really kill local…
Guest interview on AC Primetime Radio. Playground Pier, Atlantic City. One of the most effective additions to our work with local news websites….has been ‘pod-casting’. Simply put, pod-casting is just audio and radio on-demand. It’s…
Outdoor advertising is one of the oldest forms of advertising. Big, bold, simple….and placed next to large groups of those passing by. A company called Impactivate has decided to bring these old school billboards…and the…
Small business has already embraced the power of WordPress for online marketing and communication. Our work with lawyers, restaurants, real estate agents, home builders and other local retail has never been stronger. Enterprise level organizations…
Local newspaper, broadcast and business beware. Over-reliance on social media like Facebook & Twitter could be hazardous to your health…of your business, that is. Just ask award-winning radio host, Harry Hurley. LISTEN BELOW > Known…
Really smart people… sometimes make…. not-so-smart decisions. This thought came to mind as I witness Newspaper companies increasingly cede control of their most important asset: local reader and advertiser relationships. Facebook Instant Articles is the…