Local Media Eco-Systems
Local news & info sites need more than just a banner sales strategy. While display ads are still a major part of online advertising, they’ll certainly not be the cash cow you hoped for. Instead, consider a…
Mel Taylor Hyper Local Marketing Blog
Radio Websites, a Hyper Local Revenue Opportunity?
Warning: If you have responsibility of managing the station website and you think web sales is un-appealing, or just not worth the time and effort……you may not want the big boss to read this! Can Radio get…
Yahoo lures another for SMB ad budgets?
Yahoo is the master of pimping out local Newspaper and directory reps. Remember the local Newspaper Consortium deal they consummated with Publishers a few years back? Ya know…. where local reps do all the selling, then hand over 60% of deal to…
Hyper Local Business Models 2010
Investors and fund managers are growing impatient. They wrote you a check based on the unrealistic pitch you threw at them: “I will build you a really cool, high traffic website” But after many years of red ink, where’s the money?
Suburban Newspapers: Email Marketing 101
Suburban Newspapers of America hosted a recent webinar for Mel Taylor Media. Click below to watch a small collection of sample topics we covered from the session: The Basics of Email Marketing. Contact us for more…
Web Revenue 101 for Weekly Newspapers
Below is my latest presentation from the New York Press Association’s Spring Conference. This well-attended event was held in beautiful Saratoga, NY on March 27, 2010. It was great to see the room filled with many publishers &…
Local Media…The Digital Land Grab.
WE ARE SPARTANS ! So goes the battle cry from the movie….. ‘300’. Spartans are a proud people protecting their land and way of life from the incoming Persians. Do I smell a historical analogy coming on…
Can Radio Build Hyper Local Web Business?
Ever taken a really good look at some Radio station websites? Aside from the layout and content, (some harshly call them a train-wreck) have you ever wondered how Radio can build a hyper-local business, and drive Internet…
Pandora takes Beer Money from Radio
Pandora eating Radio’s lunch? Pandora is the leading online music site with a serious buzz….and major advertiser support from Planters, The History Channel and many others. Recently, Pandora threw a party at a local Philly hot spot. It…
CUNY Hyper-Local Online Revenue
Jeff Jarvis held a hyper-local, mini-camp at the Graduate School of Journalism in NYC on Nov. 11, 2009. It was called: The New Business Models for News conference. I was invited to do a session focused on helping hyper-local web publishers, build…
TV vs. Newspaper; Local Online Video Battle
A movie about a local TV news team anchored by Ron Burgundy, becomes a hit. Did the writers really have to stretch their imagination in order to come up with bits for this Will Farrell…