Re-Inventing Municipal Communications With WordPress
Small business has already embraced the power of WordPress for online marketing and communication. Our work with lawyers, restaurants, real estate agents, home builders and other local retail has never been stronger. Enterprise level organizations are increasing interest in this online publishing platform called WordPress. Why the boosted interest? Their current sites are hard to…
Radio Host Hosed by Facebook. The Risk & Reward of Social Media.
Local newspaper, broadcast and business beware. Over-reliance on social media like Facebook & Twitter could be hazardous to your health…of your business, that is. Just ask award-winning radio host, Harry Hurley. LISTEN BELOW > Known locally as the Mayor in the Morning, Hurley is the popular conservative talker on WPG Talk Radio, a part of…
Newspaper’s Potentially Fatal Move with Facebook
Really smart people… sometimes make…. not-so-smart decisions. This thought came to mind as I witness Newspaper companies increasingly cede control of their most important asset: local reader and advertiser relationships. Facebook Instant Articles is the latest crack cocaine being offered as a free taste from Mark Zuckerberg. Once sampled, this content-sucking platform is quickly embraced…
Newspaper, Radio & Business Hurt by New Facebook Rules
They did it again. Facebook, once again, changed the rules on how your social media posts are seen. But hey, what do you expect from a free service? Beware: Facebook & Social Media not cool with Newspaper publishers or local business. Yes. Your small business or media company is gonna take a hit by the…
PODCAST Strategy for Newspaper and Radio Survival
Pod-casting is just one tactic that Newspapers are well qualified to leverage in their quest for re-invention…and survival. Radio and local advertisers would be wise to pay attention to how the Newspaper industry handles this opportunity. Print circulation is still falling. Readership and advertisers are moving online. In light of these facts, how can heritage…
Small Business Marketing Makeover, Radio & Newspaper Decline
For decades, Radio and Newspaper advertising worked reasonably well for local business. Much of this success was due to the pseudo-monopoly held by media companies. (They controlled printing press & FCC controlled airwaves) Before the Internet became wide-spread and easy to use, business owners had no choice but to deal with fast-talking broadcast and newspaper…
Risk from Over Reliance on Facebook & Twitter
For many years, Facebook was a very good option for small & midsize businesses to use as a website replacement. Today, FB is now a ‘paid’ model. Business owners can develop and grow an audience, but they only reach about 10% of their followers. To reach more, FB wants you to pay & BOOST that…
If Steve Jobs Ran Your Newspaper, TV or Radio Station
Loved the movie ‘JOBS’. Reminds me of this article I wrote a while back. But first… a look at the JOBS movie trailer: The story of Steve Jobs is beyond epic. There’s not many who could change the world of personal computers, music, phones and animated films in one lifetime. His character DNA was a…
Tell Your Own Story. Become The Media.
Bad media coverage. No media coverage. In-accurate media coverage. Atlantic City is plagued by these 3 issues that directly affect public opinion, property values and investor interest. In a ‘one newspaper’ town like Atlantic City, your business can live or die by how that media platform treats you. It’s even more precarious when Atlantic City…
Radio, WordPress & Hyper-Local News
Most Radio station websites are a mess. Useless content and chaos, and they leave a butt load of money on the table. With Newspapers bleeding readers and revenue, Radio…..especially LIVE news & talk Radio, can literally fill that void left behind by the once mighty local Newspaper. WordPress is one of the best tools, if…