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WordPress, Podcasting & Social Media vs Newspaper & Radio News

August 17, 2017 No Comments

WATCH VIDEO > WordPress-powered websites, podcasting & social media continues to infringe upon legacy newspaper & radio titans. But are these new digital upstarts able to create sustainable business models

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WordPress Hyper-Local News Site: Reaching Passive Real Estate Customers

April 3, 2017 No Comments

At one time, Newspaper was the #1 place to start your home buying or apartment rental search. But no more. The Internet has virtually decimated that once fertile revenue stream.

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Is WordPress a Local Newspaper & Radio Killer?

February 25, 2017 No Comments

Some call WordPress a local newspaper killer. The open source, online publishing platform keeps getting better with age. WordPress levels the playing field for those who create, share and serve.

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Disrupting Radio & Newspaper. Podcast Powers Web in Atlantic City

February 14, 2017 No Comments

Guest interview on AC Primetime Radio. Playground Pier, Atlantic City. One of the most effective additions to our work with local news websites….has been ‘pod-casting’. Simply put, pod-casting is just

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Digital Outdoor Advertising in Atlantic City – Boardwalk ADS

November 8, 2016 No Comments

Outdoor advertising is one of the oldest forms of advertising. Big, bold, simple….and placed next to large groups of those passing by. A company called Impactivate has decided to bring

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Re-Inventing Municipal Communications With WordPress

October 25, 2016 No Comments

Small business has already embraced the power of WordPress for online marketing and communication. Our work with lawyers, restaurants, real estate agents, home builders and other local retail has never

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hurley wpg radio

Radio Host Hosed by Facebook. The Risk & Reward of Social Media.

August 22, 2016 No Comments

Local newspaper, broadcast and business beware. Over-reliance on social media like Facebook & Twitter could be hazardous to your health…of your business, that is. Just ask award-winning radio host, Harry

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Newspaper’s Potentially Fatal Move with Facebook

July 18, 2016 No Comments

Really smart people… sometimes make…. not-so-smart decisions. This thought came to mind as I witness Newspaper companies increasingly cede control of their most important asset: local reader and advertiser relationships.

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Newspaper, Radio & Business Hurt by New Facebook Rules

July 9, 2016 No Comments

They did it again. Facebook, once again, changed the rules on how your social media posts are seen. But hey, what do you expect from a free service? Beware: Facebook

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PODCAST Strategy for Newspaper and Radio Survival

June 18, 2016 No Comments

Pod-casting is just one tactic that Newspapers are well qualified to leverage in their quest for re-invention…and survival. Radio and local advertisers would be wise to pay attention to how

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Small Business Marketing Makeover, Radio & Newspaper Decline

June 16, 2016 No Comments

For decades, Radio and Newspaper advertising worked reasonably well for local business. Much of this success was due to the pseudo-monopoly held by media companies. (They controlled printing press &

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Risk from Over Reliance on Facebook & Twitter

May 24, 2016 No Comments

For many years, Facebook was a very good option for small & midsize businesses to use as a website replacement. Today, FB is now a ‘paid’ model. Business owners can

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