Hyper Local News & Marketing
Local newspaper, broadcast and business beware. Over-reliance on social media like Facebook & Twitter could be hazardous to your health…of your business, that is. Just ask award-winning radio host, Harry
Really smart people… sometimes make…. not-so-smart decisions. This thought came to mind as I witness Newspaper companies increasingly cede control of their most important asset: local reader and advertiser relationships.
They did it again. Facebook, once again, changed the rules on how your social media posts are seen. But hey, what do you expect from a free service? Beware: Facebook
Pod-casting is just one tactic that Newspapers are well qualified to leverage in their quest for re-invention…and survival. Radio and local advertisers would be wise to pay attention to how
For decades, Radio and Newspaper advertising worked reasonably well for local business. Much of this success was due to the pseudo-monopoly held by media companies. (They controlled printing press &
For many years, Facebook was a very good option for small & midsize businesses to use as a website replacement. Today, FB is now a ‘paid’ model. Business owners can
Loved the movie ‘JOBS’. Reminds me of this article I wrote a while back. But first… a look at the JOBS movie trailer: The story of Steve Jobs is beyond
Bad media coverage. No media coverage. In-accurate media coverage. Atlantic City is plagued by these 3 issues that directly affect public opinion, property values and investor interest. In a ‘one
Most Radio station websites are a mess. Useless content and chaos, and they leave a butt load of money on the table. With Newspapers bleeding readers and revenue, Radio…..especially LIVE
CBS Corp. is poised to exit the Radio business….The company is exploring a sale or spin-off, of its entire radio division. The decision marks the end of an era and
When will Newspaper and other local media wake-up? The answer doesn’t really matter to those already cashing in on hyper local news and digital marketing for small business. The sale
As new, digital NEWS operations are popping up everywhere, I’m reminded of this video from 2009. This man; Michael Rosenblum, helped the New York Times convert to digital. WATCH VIDEO