Things I hear from local media clients about video:
We’d LOVE to do more online video; but it’s cost & manpower prohibitive right now.
We’re shooting video and posting it….where’s the money?
Online video needs to be SALES based for now.
For publishers, there just isn’t alot of investment capital to put into a huge online video initiative right now. So here are the basic, boot-strapping ways to get started in the world of online video.
Equipment, Software and Hosting: Click below to watch a simple video I produced employing many of the recommendations in this post.
I shot all the stills and video with a basic consumer camera, purchased from a local Best Buy; the Canon Powershot. I carry this thing everywhere….so should your reporters…..ya never know when you’ll be near news worthy subject matter! For a digital still camera, the video quality is surprisingly good. This was edited with a $99 software program called Adoble Premiere Elements (could have easily used Windows Movie Maker or Apple’s i-Movie which are built in, on all computers), ……..I used Picasa for free photo editing……used Blip.TV and YouTube to easily post and share/embed my video for free.