Online Video for Revenue

Things I hear from local media clients about video:

  • We’d LOVE to do more online video; but it’s cost & manpower prohibitive right now.
  • We’re shooting video and posting it….where’s the money?

Online video needs to be SALES based for now.

For publishers, there just isn’t alot of investment capital to put into a huge online video initiative right now. So here are the basic, boot-strapping ways to get started in the world of online video.

Equipment, Software and Hosting: Click below to watch a simple video I produced employing many of the recommendations in this post.

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I shot all the stills and video with a basic consumer camera, purchased from a local Best Buy; the Canon Powershot. I carry this thing everywhere….so should your reporters…..ya never know when you’ll be near news worthy subject matter! For a digital still camera, the video quality is surprisingly good. This was edited with a $99 software program called Adoble Premiere Elements (could have easily used Windows Movie Maker or Apple’s i-Movie which are built in, on all computers), ……..I used Picasa for free photo editing……used Blip.TV and YouTube to easily post and share/embed my video for free.

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