Here’s a real world case study of how WordPress can keep a Radio advertiser happy.
WordPress is our sales weapon of choice. It reduces cost of operations by over 50%, and it’s easy to use. It’s keeps getting better as a content management system (CMS).
Radio stations (and TV/Newspaper) suffer from websites controlled by non-sales execs. That’s the #1 reason why most digital sales efforts of broadcasters…. really stink.
A radio or TV station is run by a profit focused, general manager. Not a program director. A newspaper is run by a business minded publisher…not the editor. But in the web world, local media allows non-sales focused execs to create and execute the digital business plan. Duh.
Smart, but SALARIED execs build cool sites and grow Facebook fans. But revenue is not their expertise.
So, instead of trying to pry away the website from these nice, yet unqualified executives….We highly recommend using WordPress to create custom DIGITAL SALES programs.
Need help with using WordPress at your local media operation? Call us. We know WordPress for SALES.