Hyper Local News Sites | Hyper Revenue Watch | Newspaper

Digital Disruption. Atlantic City Media

#1. Warren Buffett ( BH Media ) buys AC Weekly. Good move. This certainly strengthens the portfolio that includes Press of Atlantic City and the collection of ex-Catamaran Media weeklies along the Jersey Shore. We always thought that AC Weekly was stronger than the AC PRESS’s weekly “At The Shore”. #2. Local programming at TV-40…

Hyper Local News Sites | Hyper Revenue Watch | Popular Posts | WordPress

WordPress: Save Money. Make Money

Many local media companies still rely on expensive & proprietary CMS; Content Management Systems, for their digital content platforms. Recently, CBS & Tribune smartly made the switch to WordPress. As Newspaper, TV and Radio see their local share of online revenue continue to slide, it’s even more important to cut expenses to the bone… without…

Hyper Local News Sites | Hyper Revenue Watch | Newspaper | Popular Posts | Radio

Case Study: Custom Radio & WordPress Sales Program

Here’s a real world case study of how WordPress can keep a Radio advertiser happy.  WordPress is our sales weapon of choice. It reduces cost of operations by over 50%, and it’s easy to use. It’s keeps getting better as a content management system (CMS). Radio stations (and TV/Newspaper) suffer from websites controlled by non-sales…

Hyper Local News Sites | Hyper Revenue Watch | WordPress

Hurricane Sandy; Hyper Local News Success Using WordPress

As a hyper-local news consultant, Hurricane Sandy had an unexpected affect on our company recently. This so-called ‘Frankenstorm’ wreaked havoc all along the eastern seaboard. The center of the storm made landfall right on our front step, here in Brigantine, New Jersey.  This fateful distinction played a major role in accelerating the work we do…

Hyper Local News Sites | Hyper Revenue Watch | Sales | Website Reviews & Training

Borrell Defends Online Sales Force Strategy

We disagreed with local media researcher; Gordon Borrell, with a recent post. Read it here: Separate Web Sales Inside Newspaper, Will Likely Fail. His many comments lead me to believe that our alternative points of view have ruffled some feathers. That was not our intention. The post did not sit well with Mr. Borrell; since…

Advertising | Hyper Local News Sites | Hyper Revenue Watch | Newspaper | Radio | Web 101 for Local Business

Can Local Media Attract Small Business?

It’s a fact. Local advertisers are moving more of their marketing dollars….to online. Understandably, sales reps for newspapers, radio and the Yellow Pages are not amused. While revenues are dropping at traditional media properties, they’re actually growing at digital-first companies that focus on helping the local advertiser. Have ya noticed? Pink slips and lay-offs happen…

Hyper Local News Sites | Hyper Revenue Watch | Popular Posts

API: Hyper-Local News and Revenue Training

American Press Institute will feature the session: “What’s the Business Model” by Mel Taylor Media. Digital competitors like Groupon, Reach Local and Patch grabbing ever larger amounts of local ad dollars. How can Newspaper be pro-active? Also covered: revenue tactics of online-only publishers like Huffington Post and Gawker Media. Find out how these digital competitors are driving revenue.