Hyper Local News Sites

Hyper-Local Fail: Newspaper, TV and Radio News Online.

When will Newspaper and other local media wake-up? The answer doesn’t really matter to those already cashing in on hyper local news and digital marketing for small business. The sale of The Washington Post to Jeff Bezos of Amazon, The Philadelphia Inquirer becoming a non-profit, and newspapers pinning their hopes …

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wordpress newspaper cms

Newspaper, TV & Radio Disrupted by Fast Moving WordPress

WordPress on a tear. Local TV, Radio and Newspapers are taking notice. Well, at least the smarts ones are. To date, this open-source platform called WordPress has been adopted and endorsed by most CBS Broadcast properties, as well as divisions within The New York Times, People Magazine and other media …

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WordPress: Save Money. Make Money

Many local media companies still rely on expensive & proprietary CMS; Content Management Systems, for their digital content platforms. Recently, CBS & Tribune smartly made the switch to WordPress. As Newspaper, TV and Radio see their local share of online revenue continue to slide, it’s even more important to cut …

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Case Study: Custom Radio & WordPress Sales Program

Radio stations (and TV/Newspaper) suffer from websites controlled by non-sales execs. That’s the #1 reason why most digital sales efforts of broadcasters…. really stink. Click thru to WATCH VIDEO… Think about it. A radio or TV station is run by a profit focused, general manager….not a program director. A newspaper …

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Hurricane Sandy; Hyper Local News Success Using WordPress

As a hyper-local news consultant, Hurricane Sandy had an unexpected affect on our company recently. This so-called ‘Frankenstorm’ wreaked havoc all along the eastern seaboard. The center of the storm made landfall right on our front step, here in Brigantine, New Jersey.  This fateful distinction played a major role in …

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Real Estate Talk with John Bolaris

Borrell Defends Online Sales Force Strategy

We disagreed with local media researcher; Gordon Borrell, with a recent post. Read it here: Separate Web Sales Inside Newspaper, Will Likely Fail. His many comments lead me to believe that our alternative points of view have ruffled some feathers. That was not our intention. The post did not sit …

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