WordPress: Save Money. Make Money

Many local media companies still rely on expensive & proprietary CMS; Content Management Systems, for their digital content platforms. Recently, CBS & Tribune smartly made the switch to WordPress. As

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Why Hyper Local Websites Fail

FROM THE ARCHIVES. DEC 2010. Jim Brady abruptly exited TBD.com. Strange since the site was only up and running for about 3 months and had almost everything it needed to

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Can Local Media Attract Small Business?

It’s a fact. Local advertisers are moving more of their marketing dollars….to online. Understandably, sales reps for newspapers, radio and the Yellow Pages are not amused. While revenues are dropping

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Online Video for Local News

API: Hyper-Local News and Revenue Training

American Press Institute will feature the session: “What’s the Business Model” by Mel Taylor Media. Digital competitors like Groupon, Reach Local and Patch grabbing ever larger amounts of local ad dollars. How can Newspaper be pro-active? Also covered: revenue tactics of online-only publishers like Huffington Post and Gawker Media. Find out how these digital competitors are driving revenue.

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