We know far too many businesses that do 99% of their marketing and advertising….using Facebook and other Social Media sites. Geez. It’s insane to build a business on land you can’t control. See: Digital Sharecropping. As…
It’s not sexy, but good old-fashioned email is still the most effective way to communicate and market online. Fans of Twitter, Facebook and YouTube understandably don’t agree. What’s not to love about ‘free’? Fact: Reliable,…
Back in 2009, J-school professor; Jeff Jarvis, and Mark Potts of BackFence fame, asked me to contribute some online sales expertise to their ongoing research in hyper-local business models for news. These meetings, held at…
Back in 2009, I was invited to moderate a panel at a newspaper conference in Hershey, Pa. The session was called: Best Practices of Successful Local Media Companies. For the panel. I picked 2 of…
What have we learned about managing a WordPress powered, hyper-local news and info website since 2011? The following is a list of best practices. Ignore them at your own peril. WordPress is the best online…
Nothing kills Internet revenue for hyper local media…. like crappy banner design. You work so hard explaining the benefits of advertising on your local news-site. Then you blow it. You either have an overworked print…
Design and development of graphics is a critical part of any website management plan. It’s even more important for those running Hyper-Local news & info sites like DownbeachBUZZ.com or ACprimetime.com. Marketing campaigns should always be…
The old school media death rattle is getting louder. Once trusted sources of information, local newspapers are either shutting down or dramatically scaling back their operations. In the process, they’re losing most of their main…
The shit is really starting to hit the fan for local media. This time, with more shit and a more powerful fan. Newspaper, Radio & TV managers are in a heightened state of panic due…
After all these years, do small businesses STILL struggle with common internet marketing challenges? Yes, many still do. When made aware of their web marketing shortcomings, the smart ones fix ’em. Others ignore ’em. And…
How to drive more revenue from your radio station website and audio stream. This quick video highlights some easy ways to immediately boost your online sales efforts.
Hear that giant sucking sound? That’s the noise of ad dollars flowing out of radio and newspaper, and into digital marketing products / solutions. Is radio & newspaper dead? Not entirely, but it’s quickly moving…