Skip to content
Get Smart Digital

Hyper Local News & Marketing

  • About
  • Training
    • Local Business Survey
    • Web Sales Evaluation Tool
    • WOWK meetings
    • WOWK-TV WEB REVENUE REVIEW 2014
    • WVMH Material
  • Topics
    • Radio
    • Newspaper
    • Sales
    • How to…
    • Television
    • Hyper Local News
    • WordPress
    • Design
  • Contact Get Smart Digital

Building Business on Facebook is Crazy

July 31, 2020 No Comments

For years, we warned against trusting Facebook and other 3rd party platforms to build a business. We watched in astonishment as newspaper execs, radio owners and small business operators thought

Read More »

Hyper-Local News Websites, Work-Flow and WordPress. Fall 2019.

September 3, 2019 No Comments

What have we learned over the past 6 months of managing hyper-local news sites in the Atlantic City area? Glad you asked. Driving traffic to local news websites via social

Read More »

What Happens When Local Newspapers Downsize or Shut Down.

May 6, 2019 No Comments

Cities where newspapers shut down or downsize too much, see increase in government costs. Why? Lack of scrutiny over local deals, say researchers tracking the decline of local news outlets. When

Read More »

Hyper Local News Best Practices Spring 2019

May 6, 2019 No Comments

Here’e a quick summary of best practices for those looking to succeed in the Hyper Local news & marketing space. Cut costs to the bone. Boot strap everything. Be cautious

Read More »

Poynter Scandal – Why Very Few Trust Newspapers & Mainstream Media

May 5, 2019 No Comments

The dying legacy media. Sad to watch our former information gatekeepers called newspaper, TV and Radio bleed jobs. Local newspapers suffering sharp declines in circulation and AD revenue. They’re losing

Read More »

Hyper-Local News and Marketing Update Spring 2019

April 18, 2019 No Comments

We started our hyper local news and marketing journey back in 2007. While attending a NYC conference, speaker Jeff Jarvis asked me what my website address was. Uh-oh. Don’t have

Read More »

Best Practices for Hyper-Local Website and Marketing Success in 2019

December 10, 2018 No Comments

Back in 2007 when we launched our digital marketing consultancy, local newspaper and radio were still fairly successful. While both of thee traditional media platforms were ramping up their internet

Read More »

You’ve Been Warned. Over-Reliance on Facebook Could Kill Your Business.

December 5, 2018 No Comments

We know far too many businesses that do 99% of their marketing and advertising….using Facebook and other Social Media sites. Geez. It’s insane to build a business on land you

Read More »

Old School Email Marketing. More Important, More Effective Than Ever.

September 19, 2018 No Comments

It’s not sexy, but good old-fashioned email is still the most effective way to communicate and market online. Fans of Twitter, Facebook and YouTube understandably don’t agree. What’s not to

Read More »

Jeff Jarvis, CUNY. Hyper Local News and Revenue. Looking Back.

September 18, 2018 No Comments

Back in 2009, J-school professor; Jeff Jarvis, and Mark Potts of BackFence fame, asked me to contribute some online sales expertise to their ongoing research in hyper-local business models for

Read More »

Newspapers Had Plenty of Warning. Could Have Been Local Online Powerhouses

September 15, 2018 No Comments

Back in 2009, I was invited to moderate a panel at a newspaper conference in Hershey, Pa. The session was called: Best Practices of Successful Local Media Companies. For the

Read More »

Best Practices 2018. Hyper Local News and Marketing Strategy.

September 10, 2018 No Comments

What have we learned about managing a WordPress powered, hyper-local news and info website since 2011? The following is a list of best practices. Ignore them at your own peril.

Read More »
Page1 Page2 Page3 Page4 Page5
Copyright © 2023 Get Smart Digital | Powered by Get Smart Digital