Hear that giant sucking sound? That’s the noise of ad dollars flowing out of radio and newspaper, and into digital marketing products / solutions. Is radio & newspaper dead? Not entirely, but it’s quickly moving in that direction. Not only for readers and listeners, but primarily for advertisers, aka: small business owners. Gordon Borrell Still…
Too many newsrooms still chasing those social media crumbs rationed by Facebook, Twitter and YouTube. WTF? First question: Why? Second question: How did Newspaper, Radio and TV lose their grip on that dominant, local market position? Third question: what group of brain scientists let that happen? Stop the madness. Geez. If there’s one thing that…
Perfect together. Hyper-local news & watchdog journalism. Mix in some WordPress as your CMS, add a smartphone and some simple pod-casting equipment… and you got yourself the start of a much-needed local news organization. Invest in a drone, and you could soar to new heights and leap-frog most local TV, Radio and Newspapers. Hyper Local…
After all these years, far too many radio station websites…suck….bad. And that’s too bad, especially for those AM news talk stations looking for relevance in a digital world. Didja know? News Talks radio stations have the BEST opportunity to leverage the Internet, and leap frog over the local newspapers competition. But are they doing it?…
WATCH VIDEO > WordPress-powered websites, podcasting & social media continues to infringe upon legacy newspaper & radio titans. But are these new digital upstarts able to create sustainable business models for hyper-local news? Is it possible to profitably monetize a community website? The short answer is yes. The slightly longer answer is hell yeah. How…
At one time, Newspaper was the #1 place to start your home buying or apartment rental search. But no more. The Internet has virtually decimated that once fertile revenue stream. The Internet is also a real pain in the a$$ for Real Estate agents as well. Most agents are forced to pay crazy rates to…
Some call WordPress a local newspaper killer. The open source, online publishing platform keeps getting better with age. WordPress levels the playing field for those who create, share and serve. Will WordPress really kill local media outlets like newspaper and radio? Not exactly. But it’s certainly stealing readership & listener count. Online news & info…
Guest interview on AC Primetime Radio. Playground Pier, Atlantic City. One of the most effective additions to our work with local news websites….has been ‘pod-casting’. Simply put, pod-casting is just audio and radio on-demand. It’s the ability to listen to your favorite radio station, on-air host or topic of choice…whenever and where ever you want….
Outdoor advertising is one of the oldest forms of advertising. Big, bold, simple….and placed next to large groups of those passing by. A company called Impactivate has decided to bring these old school billboards…and the world famous Atlantic City Boardwalk….into the world if 21st century marketing. Boardwalk ADS in Atlantic City could be seen as…
Small business has already embraced the power of WordPress for online marketing and communication. Our work with lawyers, restaurants, real estate agents, home builders and other local retail has never been stronger. Enterprise level organizations are increasing interest in this online publishing platform called WordPress. Why the boosted interest? Their current sites are hard to…