Advertising | Hyper Revenue Watch

Dirty Little Secret. Little Profit in Web Buying?

Love that new show on AMC called Madmen. ( short for Madison Ave men ). The story of a 1960’s advertising agency pushing Lucky Strikes, Department stores, etc. Great snapshot of that time in advertising history. It’s especially interesting from the viewpoint of where advertising is headed today. Placing big buys on Broadcast and in Newspapers garners a…

Hyper Revenue Watch | Newspaper | Radio

Using LOCAL to Win on Web

Didn’t get a copy of the new Philly Ad Club Magazine? Here’s my latest article that they published. Using ‘Local’ to Win on the Web “The action on the local media battlefield is focusing on the Web.Newspapers are scrambling to make up losses in classified advertising.TV stations are scrambling to cover declines in automotive and political ads. Radio operators…