Risk from Over Reliance on Facebook & Twitter
For many years, Facebook was a very good option for small & midsize businesses to use as a website replacement. Today, FB is now a ‘paid’ model. Business owners can develop and grow an audience,…
Hyper Revenue Watch
If Steve Jobs Ran Your Newspaper, TV or Radio Station
Loved the movie ‘JOBS’. Reminds me of this article I wrote a while back. But first… a look at the JOBS movie trailer: The story of Steve Jobs is beyond epic. There’s not many who…
Tell Your Own Story. Become The Media.
Bad media coverage. No media coverage. In-accurate media coverage. Atlantic City is plagued by these 3 issues that directly affect public opinion, property values and investor interest. In a ‘one newspaper’ town like Atlantic City,…
Radio, WordPress & Hyper-Local News
Most Radio station websites are a mess. Useless content and chaos, and they leave a butt load of money on the table. With Newspapers bleeding readers and revenue, Radio…..especially LIVE news & talk Radio, can…
Radio Declines While Podcasting & Streaming Grow.
CBS Corp. is poised to exit the Radio business….The company is exploring a sale or spin-off, of its entire radio division. The decision marks the end of an era and highlights the waning influence of…
Hyper-Local Fail: Newspaper, TV and Radio News Online.
When will Newspaper and other local media wake-up? The answer doesn’t really matter to those already cashing in on hyper local news and digital marketing for small business. The sale of The Washington Post to…
Newspapers Flat. Digital Journalism and Marketing on Upswing.
As new, digital NEWS operations are popping up everywhere, I’m reminded of this video from 2009. This man; Michael Rosenblum, helped the New York Times convert to digital. WATCH VIDEO >
The Re-Invention of Newspaper, TV & Radio Journalism
Re-inventing the Newspaper. Why? Because it’s not journalism that’s dead,. Rather, it’s the print platform that’s on it’s last legs. What business are you in? Radio? TV? Newspaper? Watch this video from 2009 from Michael…
Newsroom Editors Responsible for Newspaper Decline?
The New Haven Register Newspaper was called out by FOX NEWS & Bill O’Reilly over a very controversial editorial. That makes us wonder: can this hurt the publication? It’s true. Newspaper editors and broadcast news…
Social Media & Local Business Strategy
The small handful of forward-thinking media companies smartly diversifying their advertiser product line. Digital first offerings like social media, seo, site development and other services are what small businesses are asking for…. more often. As…
Traditional Radio Declines by 16%. Internet Radio Up 39%.
According to Standard Media Index’s latest data, Digital advertising for January 2016 was up 3 points for a total of 27% of all spending. Internet Radio increased a whopping 39% over 2015. SMI saw investment…
Is Miss America Worth $4 million to stay in Atlantic City?
Miss America already did a new deal with the ABC TV network. Miss A was in a good position with the Television network. They had one million additional viewers for their last, pageant broadcast emanating…