Hyper Local News & Marketing
Another year zipped by as we prepare for the 2013 America East Newspaper Conference in Hershey, Pa.. If you attended my standing-room only session last year, you’ll already know that
Newspaper execs will gather once again for the 2013 America East Newspaper conference. Think much has changed over the past 12 months? Well….we think so….but the Newspaper industry might not
Session: Leveraging Hyperlocal Tools to Make an Impact Apr 9, 2013, 1:00 PM – 2:15 PM Hurricane Sandy had an unexpected effect on our local media company recently. The storm
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Smart Newspapers know digital is a big part of their business. Not just in the newsroom, but in the sales department as well. One such smart company is CNHI. This
Before a local advertiser hands over a portion of their marketing budget, they will take a good hard look at your site. They’re not interested in pageviews and CPM’s. All
When will local newspaper websites and hyper local blogs start making money with video? Short answer: When they start sharing their video equipment with sales department. For now, the big
It might be a GREAT time for Radio sellers to jump into the world of digital sales. Advertisers are ramping up their ad spend…..only this time….much of it’s going toward
The CNPA; California Newspaper Publishers Association, wrapped up another fine conference. San Jose was the place, right there in Silicon Valley. It was a perfect location due to the influence
It’s a fact. Local advertisers are moving more of their marketing dollars….to online. Understandably, sales reps for newspapers, radio and the Yellow Pages are not amused. While revenues are dropping
Newspaper websites continue their long, slow decline into obscurity. Sure, some will remain strong. But far too many are making critical mistakes at the absolute wrong time. While publishers spend
Digital first is good, but profit first is better. That’s the focus of our latest keynote presentation addressing the growing frustration voiced by local media operators. Newspaper publishers, broadcast general