Web Marketing 101 for Local Business

Newspaper’s Digital Competition

How Newspaper Can Beat Digital Competition. UPDATED for Oct 2011. Slide deck from this week’s webinar. Some competitors are familiar, others are not. Featured topics: Centro: Friend or Foe? Philly.com gets crushed

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NAA: Newspaper Website Strategy

In cooperation with Blog Talk Radio, I spoke with some heavy hitters in the Newspaper industry at a recent NAA Conference We discussed their current web efforts. Dan Shorter; President

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Newspaper Web Conference: E-EDGE

It’s no secret. I’m bullish on the future of Newspapers. Not only in it’s current print form, but it’s future as hyper-local, multi-media news/info organizations. Reverse publishing strategy, development of

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Local Dilemma: Integrate or Separate?

Your print & web folks…side by side…in the newsroom; the integrated newsroom. Forward thinking newspapers are evolving into multi-media news organizations; where print employees are mandated to see web as equally important as print…..and in some

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Newspapers winning with Local Online Video

[youtube=http://www.youtube.com/watch?v=EzK_fbuSGZM] “Print folks see the future and are scrambling to take the high ground, while TV sits on it’s thumb….. thinking they already own it”. That’s a killer quote from

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