Hyper Local News & Marketing
How Newspaper Can Beat Digital Competition. UPDATED for Oct 2011. Slide deck from this week’s webinar. Some competitors are familiar, others are not. Featured topics: Centro: Friend or Foe? Philly.com gets crushed
Newspaper, TV and Radio has been trying to crack the code of web revenue for a very long time. Many think there’s some secret formula that has yet to discovered.
You can’t manage what you don’t understand. Words of wisdom from an investment banker who describes a digital shortcoming of many TV, Radio & Newspaper executives. You can train the
In cooperation with Blog Talk Radio, I spoke with some heavy hitters in the Newspaper industry at a recent NAA Conference We discussed their current web efforts. Dan Shorter; President
Was invited to speak at, and moderate the FMQB: THINK TANK Symposium, here in downtown Philadelphia. It was massive gathering of record label and radio execs coming together to celebrate the Friday Morning
It’s no secret. I’m bullish on the future of Newspapers. Not only in it’s current print form, but it’s future as hyper-local, multi-media news/info organizations. Reverse publishing strategy, development of
Local TV automatically wins the online news-video war? Not so fast there bucko. The pic on the right, is a multi-media setup that some pioneering journalists are starting to use. It’s how Newspapers will
Your print & web folks…side by side…in the newsroom; the integrated newsroom. Forward thinking newspapers are evolving into multi-media news organizations; where print employees are mandated to see web as equally important as print…..and in some
[youtube=http://www.youtube.com/watch?v=EzK_fbuSGZM] “Print folks see the future and are scrambling to take the high ground, while TV sits on it’s thumb….. thinking they already own it”. That’s a killer quote from
What business are you in ? Seriously, this is not a trick question. If you answered TV, Radio or Newspaper, you could be in for a rude awakening. For example: for
A few weeks back, we noted that FOX-TV was smartly building local music sites for some of it’s markets. At the same time, we wondered aloud why TV was moving into
Took a break from posting for a few days due to some business travel in the Sunshine State. And as you could imagine, there are some nice benefits of having clients