Was invited to speak at, and moderate the FMQB: THINK TANK Symposium, here in downtown Philadelphia. It was massive gathering of record label and radio execs coming together to celebrate the Friday Morning Quarterback 40th anniversary. They also wanted to update their thinking in regards to Internet opportunities. I was asked some questions about the state of …
It’s no secret. I’m bullish on the future of Newspapers. Not only in it’s current print form, but it’s future as hyper-local, multi-media news/info organizations. Reverse publishing strategy, development of PROFITABLE online video/audio applications, and the re-training/re-deployment of sales & editorial staffs are just some of the areas that I am very …
Local TV automatically wins the online news-video war? Not so fast there bucko. The pic on the right, is a multi-media setup that some pioneering journalists are starting to use. It’s how Newspapers will move into the space that Broadcast used to own. Newspaper reporters: getting out from behind their desks and reporting from the …
Newspaper Adopts Latest Online Video Tools; Surpasses TV ? Read More »
Your print & web folks…side by side…in the newsroom; the integrated newsroom. Forward thinking newspapers are evolving into multi-media news organizations; where print employees are mandated to see web as equally important as print…..and in some cases, MORE important than print. Does the print ad director sit next to the web sales manager? What is the …
[youtube=http://www.youtube.com/watch?v=EzK_fbuSGZM] “Print folks see the future and are scrambling to take the high ground, while TV sits on it’s thumb….. thinking they already own it”. That’s a killer quote from a new found friend of mine; Cyndy Green. Click here to read her blog on video journalism. Indeed, TV may …
What business are you in ? Seriously, this is not a trick question. If you answered TV, Radio or Newspaper, you could be in for a rude awakening. For example: for readers of this blog that are in the “Newspaper” business, you may be surprised to learn that you are now in …
Broadcast and Newspaper; what business are you in? Read More »
A few weeks back, we noted that FOX-TV was smartly building local music sites for some of it’s markets. At the same time, we wondered aloud why TV was moving into this space, since Radio would seemingly be a much better fit for this type of online project. A San Diego newspaper is rolling …
Podcasting as Local Online Strategy: Broadcast vs. Newspaper Read More »
Took a break from posting for a few days due to some business travel in the Sunshine State. And as you could imagine, there are some nice benefits of having clients in Florida: getting a tan, taking a swim, and visiting the Orlando theme parks. Nothing like putting the Blackberry away, …
Local TV, Radio & Newspapers Learn from Theme Parks ? Read More »
Didn’t get a copy of the new Philly Ad Club Magazine? Here’s my latest article that they published. Using ‘Local’ to Win on the Web “The action on the local media battlefield is focusing on the Web.Newspapers are scrambling to make up losses in classified advertising.TV stations are scrambling to cover declines in automotive …