Podcasting & Audio on Demand

Disrupting Radio & Newspaper. Podcast Powers Web in Atlantic City

Guest interview on AC Primetime Radio. Playground Pier, Atlantic City. One of the most effective additions to our work with local news websites….has been ‘pod-casting’. Simply put, pod-casting is just audio and radio on-demand. It’s the ability to listen to your favorite radio station, on-air host or topic of choice…whenever …

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PODCAST Strategy for Newspaper and Radio Survival

Pod-casting is just one tactic that Newspapers are well qualified to leverage in their quest for re-invention…and survival. Radio and local advertisers would be wise to pay attention to how the Newspaper industry handles this opportunity. Print circulation is still falling. Readership and advertisers are moving online. In light of …

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Radio Declines While Podcasting & Streaming Grow.

CBS Corp. is poised to exit the Radio business….The company is exploring a sale or spin-off, of its entire radio division. The decision marks the end of an era and highlights the waning influence of commercial radio, which is no longer considered a growth industry. Young adults spend more time …

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Traditional Radio Declines by 16%. Internet Radio Up 39%.

According to Standard Media Index’s latest data, Digital advertising for January 2016 was up 3 points for a total of 27% of all spending. Internet Radio increased a whopping 39% over 2015. SMI saw investment in video sites increase 39% and social media sites were up 56%. Traditional radio advertising …

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Podcasting as Local Online Strategy: Broadcast vs. Newspaper

A few weeks back, we noted that FOX-TV was smartly building local music sites for some of it’s markets. At the same time, we wondered aloud why TV was moving into this space, since Radio would seemingly be a much better fit for this type of online project. A San Diego newspaper is rolling …

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