Advertising | Hyper Revenue Watch | Newspaper | Popular Posts

Local Newspaper & TV Still Use Failing CPM Model

Some (too many) local news sites are still practicing outdated methods of pricing their ad inventory. Specifically, the CPM or cost per thousand model of online pricing. A recent article in the Wall Street Journal highlighted this crisis via the explosion of news sites and the Ad inventory contained within, along with automated ad exchanges…

Digital Marketing Services | Hyper Revenue Watch | Newspaper | Popular Posts | Sales

Why Newspaper, TV & Radio Must Become Digital Agencies

Smart Newspapers are moving fast into the world of local, digital marketing services. They have to. They have no choice. No longer can Newspaper only push print ads and banner campaigns on the local business community. Newspaper is leading the local pack, but that’s not saying much. TV and Radio are just now….waking up to…

Hyper Local News Sites | Hyper Revenue Watch | Newspaper | Popular Posts | Radio

Case Study: Custom Radio & WordPress Sales Program

Here’s a real world case study of how WordPress can keep a Radio advertiser happy.  WordPress is our sales weapon of choice. It reduces cost of operations by over 50%, and it’s easy to use. It’s keeps getting better as a content management system (CMS). Radio stations (and TV/Newspaper) suffer from websites controlled by non-sales…