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Web 101 for Local Business Workshops

Why We Started Get Smart Digital

Frustrated by digital growth? So were we. That’s why we started Get Smart Digital. We’re all about local, online sales strategy…..that works NOW…..not sometime in the future. We’re known for blunt, yet highly effective methods that push you to run your website as a ‘profit-first’ business. First, we remove common choke-points that stunt …

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How Radio Websites Can Increase Digital Sales

How to drive more revenue from your radio station website and audio stream. This quick video highlights some easy ways to immediately boost your online sales efforts.

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Borrell Reminds Radio That Digital Doom Still Lurking

Hear that giant sucking sound? That’s the noise of ad dollars flowing out of radio and newspaper, and into digital marketing products / solutions. Is radio & newspaper dead? Not entirely, but it’s quickly moving in that direction. Not only for readers and listeners, but primarily for advertisers, aka: small …

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News Talk Radio Stations Still Dropping Ball With Web.

After all these years, far too many radio station websites…suck….bad. And that’s too bad, especially for those AM news talk stations looking for relevance in a digital world. Didja know? News Talks radio stations have the BEST opportunity to leverage the Internet, and leap frog over the local newspapers competition. …

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Disrupting Radio & Newspaper. Podcast Powers Web in Atlantic City

Guest interview on AC Primetime Radio. Playground Pier, Atlantic City. One of the most effective additions to our work with local news websites….has been ‘pod-casting’. Simply put, pod-casting is just audio and radio on-demand. It’s the ability to listen to your favorite radio station, on-air host or topic of choice…whenever …

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Radio Host Hosed by Facebook. The Risk & Reward of Social Media.

Local newspaper, broadcast and business beware. Over-reliance on social media like Facebook & Twitter could be hazardous to your health…of your business, that is. Just ask award-winning radio host, Harry Hurley. LISTEN BELOW > Known locally as the Mayor in the Morning, Hurley is the popular conservative talker on WPG …

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Newspaper, Radio & Business Hurt by New Facebook Rules

They did it again. Facebook, once again, changed the rules on how your social media posts are seen. But hey, what do you expect from a free service? Beware: Facebook & Social Media not cool with Newspaper publishers or local business. Yes. Your small business or media company is gonna …

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PODCAST Strategy for Newspaper and Radio Survival

Pod-casting is just one tactic that Newspapers are well qualified to leverage in their quest for re-invention…and survival. Radio and local advertisers would be wise to pay attention to how the Newspaper industry handles this opportunity. Print circulation is still falling. Readership and advertisers are moving online. In light of …

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Small Business Marketing Makeover, Radio & Newspaper Decline

For decades, Radio and Newspaper advertising worked reasonably well for local business. Much of this success was due to the pseudo-monopoly held by media companies. (They controlled printing press & FCC controlled airwaves) Before the Internet became wide-spread and easy to use, business owners had no choice but to deal …

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Re-invent or Die. Radio DJ Transformed by The Internet

I spent 15 years as a Rock DJ in Philadelphia. Loved it. But then that damn inter-web thingy happened. In the late 90’s, I had my dream job; mid-days after Howard Stern. 94 WYSP, the biggest Rock station in Philly. That gig was so cool, that I didn’t mind filtering out …

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