Radio

Radio Declines While Podcasting & Streaming Grow.

CBS Corp. is poised to exit the Radio business….The company is exploring a sale or spin-off, of its entire radio division. The decision marks the end of an era and highlights the waning influence of commercial radio, which is no longer considered a growth industry. Young adults spend more time …

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Traditional Radio Declines by 16%. Internet Radio Up 39%.

According to Standard Media Index’s latest data, Digital advertising for January 2016 was up 3 points for a total of 27% of all spending. Internet Radio increased a whopping 39% over 2015. SMI saw investment in video sites increase 39% and social media sites were up 56%. Traditional radio advertising …

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How Can Radio Win Online ?

Radio is being pressured by Wall Street to build online revenue. You read it in the Wall Street Journal and the industry trades. Layoffs, downsizing, automation of stations. Hard to believe that local ‘news’ stations don’t even have their own basic ‘news’ department. (they just read old news from the newspapers) With that …

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Can Radio Re-Invent for Hyper-Local Web Sales?

Every so often, you have to re-invent yourself. When you’re a Radio DJ with a goofy mullet haircut, it’s even more important to change. (especially if you’re hanging with hair bands) If we’re smart, we re-invent voluntarily…on our own terms. Too often though, we’re forced to. This thing called the ‘hyperlocal …

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Mel Taylor WPG RADIO OCT 5 2015

Mel Taylor and WPG Townsquare Media in Atlantic City

Local Radio listeners in Atlantic City and South Jersey heard some good news this week. WPG 1450 News/Talk Radio added more local programming & news coverage to it’s on-air line-up. Broadcasting, Newspaper & Internet veteran Mel Taylor teamed up with WPG and it’s parent company; Townsquare Media. Boasting a 25+ …

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