Radio

Local Dilemma: Integrate or Separate?

Your print & web folks…side by side…in the newsroom; the integrated newsroom. Forward thinking newspapers are evolving into multi-media news organizations; where print employees are mandated to see web as equally important as print…..and in some cases, MORE important than print. Does the print ad director sit next to the web sales manager? What is the …

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Radio Ink Forecast, Online Revenue Strategy

  Radio Ink‘s Forecast is the annual radio-industry financial conference that gathers station group owners, CEOs, CFOs, managers, and Wall Streeters to discuss current industry conditions and reveal their predictions for the coming year. Here’s the panel I’m moderating: Radio: Initiatives That Are Changing (and Challenging) Radio Think things will remain …

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Podcasting as Local Online Strategy: Broadcast vs. Newspaper

A few weeks back, we noted that FOX-TV was smartly building local music sites for some of it’s markets. At the same time, we wondered aloud why TV was moving into this space, since Radio would seemingly be a much better fit for this type of online project. A San Diego newspaper is rolling …

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Local TV, Radio & Newspapers Learn from Theme Parks ?

Took a break from posting for a few days due to some business travel in the Sunshine State. And as you could imagine, there are some nice benefits of having clients in Florida: getting a tan, taking a swim, and visiting the Orlando theme parks. Nothing like putting the Blackberry away, …

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