Radio Declines While Podcasting & Streaming Grow.
CBS Corp. is poised to exit the Radio business….The company is exploring a sale or spin-off, of its entire radio division. The decision marks the end of an era and highlights the waning influence of…
Radio
Radio’s evolution and search for sustainable online business models.
The Re-Invention of Newspaper, TV & Radio Journalism
Re-inventing the Newspaper. Why? Because it’s not journalism that’s dead,. Rather, it’s the print platform that’s on it’s last legs. What business are you in? Radio? TV? Newspaper? Watch this video from 2009 from Michael…
Traditional Radio Declines by 16%. Internet Radio Up 39%.
According to Standard Media Index’s latest data, Digital advertising for January 2016 was up 3 points for a total of 27% of all spending. Internet Radio increased a whopping 39% over 2015. SMI saw investment…
How Can Radio Win Online ?
Radio is being pressured by Wall Street to build online revenue. You read it in the Wall Street Journal and the industry trades. Layoffs, downsizing, automation of stations. Hard to believe that local ‘news’ stations don’t even have…
Can Radio Re-Invent for Hyper-Local Web Sales?
Every so often, you have to re-invent yourself. When you’re a Radio DJ with a goofy mullet haircut, it’s even more important to change. (especially if you’re hanging with hair bands) If we’re smart, we re-invent…
Mel Taylor and WPG Townsquare Media in Atlantic City
Local Radio listeners in Atlantic City and South Jersey heard some good news this week. WPG 1450 News/Talk Radio added more local programming & news coverage to it’s on-air line-up. Broadcasting, Newspaper & Internet veteran…
Borrell: Radio Will Die Without Digital and Local Promotions
Radio guru Gordon Borrell was asked in Media Life Magazine: Do you see radio’s share of local ad spending rising or falling over the next five years? The next ten? Why? Borrell responded: Radio as…
Can Radio Adopt Smart Hyperlocal Strategy?
Might the concept of hyperlocal finally be gaining momentum in the Radio world? For the past decade, Radio seemed to pay scant attention to Newspaper’s struggle with this thing called hyperlocal. Radio could have learned…
Top 10 Online Revenue Challenges of Radio
Can Radio Win with Local Online News? To help Broadcasters, we’ve compiled a list of issues to help conference attendees make the most of sessions devoted to interactive. This list is not focused on the…
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A Digital Sale is Made on Every Call
When a local advertiser tells you they’re not interested in web advertising or digital marketing…and you walk away….that’s a sale. They ‘sold’ you on the fact that the Internet is not important to their business. When…
7 Habits of Profitable, Hyper Local News
Still no sustainable business model for online news? That’s crazy talk!
Quite often, we read reports of online editorial success and greater activity in the hyper-local space. Far too many announcements include remarks about revenue plans being explored, or the difficulty of finding a way to pay the bills. This is in direct conflict with our research and field-testing, that clearly identifies a robust collection of revenue models that are currently thriving in the local marketplace. So what gives?
Patch Pain Obscures Success of Indie Hyper local News
The rise and fall of PATCH, the hyper local news network from AOL is a red herring – a tactic to divert attention away from what really matters. While ink stained editors & broadcast newsrooms…