Radio’s evolution and search for sustainable online business models.
CBS Corp. is poised to exit the Radio business….The company is exploring a sale or spin-off, of its entire radio division. The decision marks the end of an era and highlights the waning influence of commercial radio, which is no longer considered a growth industry. Young adults spend more time listening to digital music files,…
Re-inventing the Newspaper. Why? Because it’s not journalism that’s dead,. Rather, it’s the print platform that’s on it’s last legs. What business are you in? Radio? TV? Newspaper? Watch this video from 2009 from Michael Rosenblum. Most of what Mike shares, still holds true today.
According to Standard Media Index’s latest data, Digital advertising for January 2016 was up 3 points for a total of 27% of all spending. Internet Radio increased a whopping 39% over 2015. SMI saw investment in video sites increase 39% and social media sites were up 56%. Traditional radio advertising was lower in January and…
Radio is being pressured by Wall Street to build online revenue. You read it in the Wall Street Journal and the industry trades. Layoffs, downsizing, automation of stations. Hard to believe that local ‘news’ stations don’t even have their own basic ‘news’ department. (they just read old news from the newspapers) With that in mind….Newspaper websites have been seriously…
Every so often, you have to re-invent yourself. When you’re a Radio DJ with a goofy mullet haircut, it’s even more important to change. (especially if you’re hanging with hair bands) If we’re smart, we re-invent voluntarily…on our own terms. Too often though, we’re forced to. This thing called the ‘hyperlocal web revolution’ is one such…
Local Radio listeners in Atlantic City and South Jersey heard some good news this week. WPG 1450 News/Talk Radio added more local programming & news coverage to it’s on-air line-up. Broadcasting, Newspaper & Internet veteran Mel Taylor teamed up with WPG and it’s parent company; Townsquare Media. Boasting a 25+ year career in Philly/South Jersey…
Radio guru Gordon Borrell was asked in Media Life Magazine: Do you see radio’s share of local ad spending rising or falling over the next five years? The next ten? Why? Borrell responded: Radio as we know it will continue to lose market share until it’s nearly gone entirely. I’d give it 15 years, when…
Might the concept of hyperlocal finally be gaining momentum in the Radio world? For the past decade, Radio seemed to pay scant attention to Newspaper’s struggle with this thing called hyperlocal. Radio could have learned much by watching how print folks were fumbling hyperlocal. Radio could have used Newspaper as an indicator of how NOT…
Can Radio Win with Local Online News? To help Broadcasters, we’ve compiled a list of issues to help conference attendees make the most of sessions devoted to interactive. This list is not focused on the usual topics of brand extension, FM on cell phones, HD, streaming, mobile apps and social. Rather, it’s a fact-based list…
When a local advertiser tells you they’re not interested in web advertising or digital marketing…and you walk away….that’s a sale. They ‘sold’ you on the fact that the Internet is not important to their business. When the Publisher or GM convinces you that a paywall is good for your news site, that’s a sale. They ‘sold you’…
Still no sustainable business model for online news? That’s crazy talk!
Quite often, we read reports of online editorial success and greater activity in the hyper-local space. Far too many announcements include remarks about revenue plans being explored, or the difficulty of finding a way to pay the bills. This is in direct conflict with our research and field-testing, that clearly identifies a robust collection of revenue models that are currently thriving in the local marketplace. So what gives?
The rise and fall of PATCH, the hyper local news network from AOL is a red herring – a tactic to divert attention away from what really matters. While ink stained editors & broadcast newsrooms snicker at the mis-steps of the top heavy PATCH, there’s a growing cadre of lean & mean indies flying under…