Case Study: Custom Radio & WordPress Sales Program
Here’s a real world case study of how WordPress can keep a Radio advertiser happy. WordPress is our sales weapon of choice. It reduces cost of operations by over 50%, and it’s easy to use….
Radio
Radio’s evolution and search for sustainable online business models.
Profit First, Local News Websites
Stop running your TV, Radio & Newspaper website at a loss. Follow simple business principles to reach profitability. Produced by Mel Taylor Media & TCU School of Journalism.
SEE VIDEO: Y100 & WDRE DJ’s Reunite @ PHILLIES
Click thru to WATCH VIDEO. Y100-FM & WDRE AIR STAFF REUNITE FOR PHILLIES 1990’S RETRO NIGHT On Wednesday evening August 22, members of the air staff at Philadelphia’s now defunct alternative rock stations, Y100/WPLY (100.3…
Toxic; DeBella DeBunks Local Philly Music
Last Wednesday, May 6, seemed like any other day at WYSP (94.1). Midday jock Mel Toxic wrapped up his airshift and handed the mike over to John DeBella. However, Wednesday was Mel’s last edition of…
TownSquare Radio in Atlantic City – PROMO FAIL?
A local TownSquare Media radio station was doing Kenny Chesney ticket runs in South Jersey recently. Cat Country 107.3 took their morning show and promo posse to Brigantine, a small beach town just north of…
Hyper Revenue Watch | Newspaper | Radio | Sales | Television
Radio Reps Being Lured to Digital
It might be a GREAT time for Radio sellers to jump into the world of digital sales. Advertisers are ramping up their ad spend…..only this time….much of it’s going toward web. That’s why we’re stoked…
NAB Radio Show, Web Revenue Chokepoints
NAB and RAB Radio Show 2010. Digital still being given lip service by Broadcasters? Maybe, since Radio barely pulls 2% of online revenue share. Cool websites are not enough & streaming is still a money suck. Here’s a list of top 10 web revenue mistakes that Radio must address before it can find true, interactive success.
Advertising | Hyper Local News Sites | Hyper Revenue Watch | Newspaper | Radio | Web 101 for Local Business
Can Local Media Attract Small Business?
It’s a fact. Local advertisers are moving more of their marketing dollars….to online. Understandably, sales reps for newspapers, radio and the Yellow Pages are not amused. While revenues are dropping at traditional media properties, they’re…
Radio Losing Talent to Online
CBS Radio in Philadelphia used to feature 94 WYSP. This was the home of Howard Stern, John DeBella, Mel Toxic and others. One by one, these on-air players exited for greener pastures. Today, WYSP; a…
Leading Radio Into Digital Future?
Radio broadcasters are hoping to see light at the end of this tunnel. If you listen closely, you can hear a growing contingency of broadcasters starting to ask about those up front, driving the digital bus…
Hyper Revenue Watch | Newspaper | Radio | Sales | Television
Newspaper & Broadcast Web Sales Fail
Newspaper, TV and Radio has been trying to crack the code of web revenue for a very long time. Many think there’s some secret formula that has yet to discovered. The NAB, RAB, NAA, and…
NAB Radio Show 2011. Web as Nuisance.
Radio & TV execs throw alot of money, manpower & worthless research at digital. Radio still only gets a 2% share of local web revenue and TV claws for about 10%. Compare these anemic numbers to…