Hyper Local News & Marketing
Here’s a real world case study of how WordPress can keep a Radio advertiser happy. WordPress is our sales weapon of choice. It reduces cost of operations by over 50%,
Stop running your TV, Radio & Newspaper website at a loss. Follow simple business principles to reach profitability. Produced by Mel Taylor Media & TCU School of Journalism.
Click thru to WATCH VIDEO. Y100-FM & WDRE AIR STAFF REUNITE FOR PHILLIES 1990’S RETRO NIGHT On Wednesday evening August 22, members of the air staff at Philadelphia’s now defunct
Last Wednesday, May 6, seemed like any other day at WYSP (94.1). Midday jock Mel Toxic wrapped up his airshift and handed the mike over to John DeBella. However, Wednesday
A local TownSquare Media radio station was doing Kenny Chesney ticket runs in South Jersey recently. Cat Country 107.3 took their morning show and promo posse to Brigantine, a small
It might be a GREAT time for Radio sellers to jump into the world of digital sales. Advertisers are ramping up their ad spend…..only this time….much of it’s going toward
NAB and RAB Radio Show 2010. Digital still being given lip service by Broadcasters? Maybe, since Radio barely pulls 2% of online revenue share. Cool websites are not enough & streaming is still a money suck. Here’s a list of top 10 web revenue mistakes that Radio must address before it can find true, interactive success.
It’s a fact. Local advertisers are moving more of their marketing dollars….to online. Understandably, sales reps for newspapers, radio and the Yellow Pages are not amused. While revenues are dropping
CBS Radio in Philadelphia used to feature 94 WYSP. This was the home of Howard Stern, John DeBella, Mel Toxic and others. One by one, these on-air players exited for
Radio broadcasters are hoping to see light at the end of this tunnel. If you listen closely, you can hear a growing contingency of broadcasters starting to ask about those up
Newspaper, TV and Radio has been trying to crack the code of web revenue for a very long time. Many think there’s some secret formula that has yet to discovered.
Radio & TV execs throw alot of money, manpower & worthless research at digital. Radio still only gets a 2% share of local web revenue and TV claws for about 10%.