Radio’s evolution and search for sustainable online business models.
Here’s a real world case study of how WordPress can keep a Radio advertiser happy. WordPress is our sales weapon of choice. It reduces cost of operations by over 50%, and it’s easy to use. It’s keeps getting better as a content management system (CMS). Radio stations (and TV/Newspaper) suffer from websites controlled by non-sales…
Stop running your TV, Radio & Newspaper website at a loss. Follow simple business principles to reach profitability. Produced by Mel Taylor Media & TCU School of Journalism.
Click thru to WATCH VIDEO. Y100-FM & WDRE AIR STAFF REUNITE FOR PHILLIES 1990’S RETRO NIGHT On Wednesday evening August 22, members of the air staff at Philadelphia’s now defunct alternative rock stations, Y100/WPLY (100.3 FM) and WDRE (103.9 FM) added to the festivities surrounding the Philadelphia Phillies’ 1990s Retro Night. The on-air DJs will…
Last Wednesday, May 6, seemed like any other day at WYSP (94.1). Midday jock Mel Toxic wrapped up his airshift and handed the mike over to John DeBella. However, Wednesday was Mel’s last edition of the “midday malfunction,” as he called his show, and he walked off the station following his shift. What was it…
A local TownSquare Media radio station was doing Kenny Chesney ticket runs in South Jersey recently. Cat Country 107.3 took their morning show and promo posse to Brigantine, a small beach town just north of Atlantic City. Great turnout and a cool, simple promotion. But TownSquare Media in Atlantic City really dropped the ball here….
It might be a GREAT time for Radio sellers to jump into the world of digital sales. Advertisers are ramping up their ad spend…..only this time….much of it’s going toward web. That’s why we’re stoked about all the amazing digital jobs now available…. to Radio, as well as all traditional media reps. Feel free to…
NAB and RAB Radio Show 2010. Digital still being given lip service by Broadcasters? Maybe, since Radio barely pulls 2% of online revenue share. Cool websites are not enough & streaming is still a money suck. Here’s a list of top 10 web revenue mistakes that Radio must address before it can find true, interactive success.
It’s a fact. Local advertisers are moving more of their marketing dollars….to online. Understandably, sales reps for newspapers, radio and the Yellow Pages are not amused. While revenues are dropping at traditional media properties, they’re actually growing at digital-first companies that focus on helping the local advertiser. Have ya noticed? Pink slips and lay-offs happen…
CBS Radio in Philadelphia used to feature 94 WYSP. This was the home of Howard Stern, John DeBella, Mel Toxic and others. One by one, these on-air players exited for greener pastures. Today, WYSP; a fixture for rock radio in Philadelphia, no longer exists. Here’s a look at what some of those DJ’s accomplished, after…
Radio broadcasters are hoping to see light at the end of this tunnel. If you listen closely, you can hear a growing contingency of broadcasters starting to ask about those up front, driving the digital bus to the revenue promised land. Those who lead the Radio industry in the past are greatly appreciated. They did an…
Newspaper, TV and Radio has been trying to crack the code of web revenue for a very long time. Many think there’s some secret formula that has yet to discovered. The NAB, RAB, NAA, and the folks at Block By Block continue to avoid the obvious. The answer is right under their noses. Watch this…
Radio & TV execs throw alot of money, manpower & worthless research at digital. Radio still only gets a 2% share of local web revenue and TV claws for about 10%. Compare these anemic numbers to the hefty 50% local share that goes to pure-plays like Groupon, Google and Reach Local. Will any of this be…