Hyper Local News & Marketing
You can’t manage what you don’t understand. Words of wisdom from an investment banker who describes a digital shortcoming of many TV, Radio & Newspaper executives. You can train the
Terrestrial Radio has survived a variety of digital threats over the years. Can it keep the winning streak alive? Abacast and Radio-Info present a free webinar on January 26. Competing
TV gets 10% of local online ad spends. Radio gets less than 2%. Newspaper shares are in decline. Compare these lowly numbers to online-only companies like Patch, Reach Local, and
Warning: If you have responsibility of managing the station website and you think web sales is un-appealing, or just not worth the time and effort……you may not want the big boss to
A NAB Radio Show Preview from 2009. According to leading analysts and after many years of investment, Radio still only gets about 2% of local online revenue share. The industry certainly
Was invited to speak at, and moderate the FMQB: THINK TANK Symposium, here in downtown Philadelphia. It was massive gathering of record label and radio execs coming together to celebrate the Friday Morning
Think your job is safe in Broadcast or Newspaper? Hopefully it is. But just in case you want to be pro-active in order to increase your chances of avoiding a
Your print & web folks…side by side…in the newsroom; the integrated newsroom. Forward thinking newspapers are evolving into multi-media news organizations; where print employees are mandated to see web as equally important as print…..and in some
Radio Ink‘s Forecast is the annual radio-industry financial conference that gathers station group owners, CEOs, CFOs, managers, and Wall Streeters to discuss current industry conditions and reveal their predictions
What business are you in ? Seriously, this is not a trick question. If you answered TV, Radio or Newspaper, you could be in for a rude awakening. For example: for
The talk format is exploding online. Some of this growth is due the ‘downsizing’ of on air talent. Matt and Huggy were shown the door after 11 years on the
Here’s a check list, that may help you realize your ‘readiness’, for Web success. Does any of this concern you ? > Is corporate mandating that YOU ( at the local level