Hyper Revenue Watch | Newspaper | Podcasting & Audio on Demand | Radio

Podcasting as Local Online Strategy: Broadcast vs. Newspaper

A few weeks back, we noted that FOX-TV was smartly building local music sites for some of it’s markets. At the same time, we wondered aloud why TV was moving into this space, since Radio would seemingly be a much better fit for this type of online project. A San Diego newspaper is rolling out an online Radio station…

Hyper Revenue Watch | Radio

Radio plays catch up with Internet, NAB

Compared to past years, there is a dramatic increase in the number of Internet oriented panels at the upcoming NAB Radio show, next week in Charlotte. Good thing too. Locally focused advertisers are spending more money online, and Radio (as well as TV & Newspapers) are in a good position to leverage this. But will they do what it…

Advertising | Hyper Revenue Watch | Newspaper | Radio | Sales | Television

Local TV, Radio & Newspapers Learn from Theme Parks ?

Took a break from posting for a few days due to some business travel in the Sunshine State. And as you could imagine, there are some nice benefits of having clients in Florida: getting a tan, taking a swim, and visiting the Orlando theme parks. Nothing like putting the Blackberry away, turning off the cell phone…

Hyper Revenue Watch | Newspaper | Radio

Using LOCAL to Win on Web

Didn’t get a copy of the new Philly Ad Club Magazine? Here’s my latest article that they published. Using ‘Local’ to Win on the Web “The action on the local media battlefield is focusing on the Web.Newspapers are scrambling to make up losses in classified advertising.TV stations are scrambling to cover declines in automotive and political ads. Radio operators…