How an Advertiser Buys Digital from Newspaper
You might think that a small business will buy a banner campaign based on the amount of pageviews you have, or the CPM you’re offering. You also might think that because you’re the big newspaper…
Sales
From beginner to advanced, this section is all about the green stuff.
TownSquare Radio in Atlantic City – PROMO FAIL?
A local TownSquare Media radio station was doing Kenny Chesney ticket runs in South Jersey recently. Cat Country 107.3 took their morning show and promo posse to Brigantine, a small beach town just north of…
Running Digital as Profit-First Business
Local media and online revenue expert; Mel Taylor, was a main speaker at the recent California Newspaper Publishers Associations Summit in San Jose. His session, Run your Newspaper Website as a Profit-First Business was well received and highly rated. Take a quick peek.
Running Digital as Profit-First Business
Local media and online revenue expert; Mel Taylor, was a main speaker at the recent California Newspaper Publishers Associations Summit in San Jose. His session, Run your Newspaper Website as a Profit-First Business was well received and highly rated. Take a quick peek.
Hyper Revenue Watch | Newspaper | Radio | Sales | Television
Radio Reps Being Lured to Digital
It might be a GREAT time for Radio sellers to jump into the world of digital sales. Advertisers are ramping up their ad spend…..only this time….much of it’s going toward web. That’s why we’re stoked…
2012 CNPA Press Summit; Profit First Websites
The CNPA; California Newspaper Publishers Association, wrapped up another fine conference. San Jose was the place, right there in Silicon Valley. It was a perfect location due to the influence of digital through-out the 3…
Hyper Revenue Watch | Newspaper | Radio | Sales | Television
Newspaper & Broadcast Web Sales Fail
Newspaper, TV and Radio has been trying to crack the code of web revenue for a very long time. Many think there’s some secret formula that has yet to discovered. The NAB, RAB, NAA, and…
Digital Digest August 2011
Watch this monthly review of the top trends in web marketing and how it affects Newspaper.
Better Banner Design
Banner design and copy points can make or break an online campaign.