From beginner to advanced, this section is all about the green stuff.
You might think that a small business will buy a banner campaign based on the amount of pageviews you have, or the CPM you’re offering. You also might think that because you’re the big newspaper in town, you’ll automatically get the online as buy. Well, you would be wrong my friend. Watch this video below…
A local TownSquare Media radio station was doing Kenny Chesney ticket runs in South Jersey recently. Cat Country 107.3 took their morning show and promo posse to Brigantine, a small beach town just north of Atlantic City. Great turnout and a cool, simple promotion. But TownSquare Media in Atlantic City really dropped the ball here….
Local media and online revenue expert; Mel Taylor, was a main speaker at the recent California Newspaper Publishers Associations Summit in San Jose. His session, Run your Newspaper Website as a Profit-First Business was well received and highly rated. Take a quick peek.
Local media and online revenue expert; Mel Taylor, was a main speaker at the recent California Newspaper Publishers Associations Summit in San Jose. His session, Run your Newspaper Website as a Profit-First Business was well received and highly rated. Take a quick peek.
It might be a GREAT time for Radio sellers to jump into the world of digital sales. Advertisers are ramping up their ad spend…..only this time….much of it’s going toward web. That’s why we’re stoked about all the amazing digital jobs now available…. to Radio, as well as all traditional media reps. Feel free to…
The CNPA; California Newspaper Publishers Association, wrapped up another fine conference. San Jose was the place, right there in Silicon Valley. It was a perfect location due to the influence of digital through-out the 3 day event. Here’s the presentation deck I used: Run Your Website as a Profit-First Business. Sometimes I call this: Profit-First…
Newspaper, TV and Radio has been trying to crack the code of web revenue for a very long time. Many think there’s some secret formula that has yet to discovered. The NAB, RAB, NAA, and the folks at Block By Block continue to avoid the obvious. The answer is right under their noses. Watch this…
Watch this monthly review of the top trends in web marketing and how it affects Newspaper.
Banner design and copy points can make or break an online campaign.