Sales

From beginner to advanced, this section is all about the green stuff.

CNPA Digital Training

Can your reps talk confidently about web with clients? Can your sales managers effectively direct the effort?

CNPA Digital Training quickly turns your staff to Internet experts, then keeps them sharp with regular training.

Why Do Newspapers Struggle with Web Revenue? Watch this short video clip to find out.>>>>>>>>>>

CNPA Digital Training

Can your reps talk confidently about web with clients? Can your sales managers effectively direct the effort?

CNPA Digital Training quickly turns your staff to Internet experts, then keeps them sharp with regular training.

Why Do Newspapers Struggle with Web Revenue? Watch this short video clip to find out.>>>>>>>>>>

Web Revenue Mistakes of Broadcast & Print

TV gets 10% of local online ad spends. Radio gets less than 2%. Newspaper shares are in decline. Compare these lowly numbers to online-only companies like Patch, Reach Local, and Google that are now getting over 50% of local ad budgets. Anybody in local media think that’s a problem that …

Web Revenue Mistakes of Broadcast & PrintRead More »

Local Dilemma: Integrate or Separate?

Your print & web folks…side by side…in the newsroom; the integrated newsroom. Forward thinking newspapers are evolving into multi-media news organizations; where print employees are mandated to see web as equally important as print…..and in some cases, MORE important than print. Does the print ad director sit next to the web sales manager? What is the …

Local Dilemma: Integrate or Separate?Read More »

Local TV, Radio & Newspapers Learn from Theme Parks ?

Took a break from posting for a few days due to some business travel in the Sunshine State. And as you could imagine, there are some nice benefits of having clients in Florida: getting a tan, taking a swim, and visiting the Orlando theme parks. Nothing like putting the Blackberry away, …

Local TV, Radio & Newspapers Learn from Theme Parks ?Read More »

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