Hyper Local News & Marketing
Do local television websites needs a revenue makeover? We think so. Leveraging the power of TV’s on-air reach and sales force….and combining that with the latest digital platforms….could really boost
Local TV websites seem to be stuck …in regards to their online business models. After all that investment. After all those smart consultants providing direction and expensive research. After all
Is your local website a total mess? Proud of your revenue gains? Does the person in charge of your Newspaper, TV or Radio site know about navigation, layout or design? These
It might be a GREAT time for Radio sellers to jump into the world of digital sales. Advertisers are ramping up their ad spend…..only this time….much of it’s going toward
Newspaper, TV and Radio has been trying to crack the code of web revenue for a very long time. Many think there’s some secret formula that has yet to discovered.
Radio & TV execs throw alot of money, manpower & worthless research at digital. Radio still only gets a 2% share of local web revenue and TV claws for about 10%.
Meredith TV admits they can’t sell local web. The broadcaster recently handed off one of the most critical pieces of their business to the crew of 20-somethings at DataSphere; the
You can’t manage what you don’t understand. Words of wisdom from an investment banker who describes a digital shortcoming of many TV, Radio & Newspaper executives. You can train the
Gannett in Tampa just launched 40 hyper-local websites, supported by WTSP-TV News 10. In theory, that’s a good thing….since hyper-local is hot. But in reality, this move is quite questionable
TV gets 10% of local online ad spends. Radio gets less than 2%. Newspaper shares are in decline. Compare these lowly numbers to online-only companies like Patch, Reach Local, and
Think your job is safe in Broadcast or Newspaper? Hopefully it is. But just in case you want to be pro-active in order to increase your chances of avoiding a
Local TV automatically wins the online news-video war? Not so fast there bucko. The pic on the right, is a multi-media setup that some pioneering journalists are starting to use. It’s how Newspapers will