Do local television websites needs a revenue makeover? We think so. Leveraging the power of TV’s on-air reach and sales force….and combining that with the latest digital platforms….could really boost a broadcaster’s bottom line. It also helps sales reps get their hands on the digital budgets of advertisers. WWSB Channel 7 is the local ABC…
Local TV websites seem to be stuck …in regards to their online business models. After all that investment. After all those smart consultants providing direction and expensive research. After all those conferences. And still…..many local broadcasters are making the same (easy to fix) mistakes. We wonder if those in charge, are qualified to build their…
Is your local website a total mess? Proud of your revenue gains? Does the person in charge of your Newspaper, TV or Radio site know about navigation, layout or design? These questions will freak out the old school managers inside of your news organization. But the answers will be a real opener for you. As a…
It might be a GREAT time for Radio sellers to jump into the world of digital sales. Advertisers are ramping up their ad spend…..only this time….much of it’s going toward web. That’s why we’re stoked about all the amazing digital jobs now available…. to Radio, as well as all traditional media reps. Feel free to…
Newspaper, TV and Radio has been trying to crack the code of web revenue for a very long time. Many think there’s some secret formula that has yet to discovered. The NAB, RAB, NAA, and the folks at Block By Block continue to avoid the obvious. The answer is right under their noses. Watch this…
Radio & TV execs throw alot of money, manpower & worthless research at digital. Radio still only gets a 2% share of local web revenue and TV claws for about 10%. Compare these anemic numbers to the hefty 50% local share that goes to pure-plays like Groupon, Google and Reach Local. Will any of this be…
Meredith TV admits they can’t sell local web. The broadcaster recently handed off one of the most critical pieces of their business to the crew of 20-somethings at DataSphere; the tech company/call center in Bellevue, Washington. WATCH VIDEO BELOW. Meredith Television joins the now infamous group of local media companies like Gannett, Raycom and Fisher Communications, all…
You can’t manage what you don’t understand. Words of wisdom from an investment banker who describes a digital shortcoming of many TV, Radio & Newspaper executives. You can train the sales team all day long and force-feed webinars & expensive research til the cows come home. You can hire sales consultants to hard-sell your clients who…
Gannett in Tampa just launched 40 hyper-local websites, supported by WTSP-TV News 10. In theory, that’s a good thing….since hyper-local is hot. But in reality, this move is quite questionable for Gannett local television. Why? The GM of 10 News allows their hyper-local vendor (DataSphere) to use a Seattle based phone room to cold call…
TV gets 10% of local online ad spends. Radio gets less than 2%. Newspaper shares are in decline. Compare these lowly numbers to online-only companies like Patch, Reach Local, and Google that are now getting over 50% of local ad budgets. Anybody in local media think that’s a problem that needs a little fixing? For…
Think your job is safe in Broadcast or Newspaper? Hopefully it is. But just in case you want to be pro-active in order to increase your chances of avoiding a layoff…..read this…… After 32 years in the biz, sport writer Paul Oberjuerge got whacked from the San Berdardino Sun. Unfortunately, this is an all to common…
Local TV automatically wins the online news-video war? Not so fast there bucko. The pic on the right, is a multi-media setup that some pioneering journalists are starting to use. It’s how Newspapers will move into the space that Broadcast used to own. Newspaper reporters: getting out from behind their desks and reporting from the field. (where the news is breaking) They are…