Hyper Revenue Watch | Television

WWSB Sarasota; TV Website Makeover for Revenue

Do local television websites needs a revenue makeover?  We think so. Leveraging the power of TV’s on-air reach and sales force….and combining that with the latest digital platforms….could really boost a broadcaster’s bottom line. It also helps sales reps get their hands on the digital budgets of advertisers. WWSB Channel 7 is the local ABC…

How to... | Hyper Revenue Watch | Television

Fixing Revenue Mistakes of Local TV Websites, KMIR

Local TV websites seem to be stuck …in regards to their online business models. After all that investment. After all those smart consultants providing direction and expensive research. After all those conferences. And still…..many local broadcasters are making the same (easy to fix) mistakes. We wonder if those in charge, are qualified to build their…

Hyper Revenue Watch | Television

Meredith TV Hyper Local Fail. DataSphere Wins Again.

Meredith TV admits they can’t sell local web. The broadcaster recently handed off one of the most critical pieces of their business to the crew of  20-somethings at DataSphere; the tech company/call center in Bellevue, Washington. WATCH VIDEO BELOW. Meredith Television joins the now infamous group of local media companies like Gannett, Raycom and Fisher Communications, all…

Hyper Revenue Watch | Newspaper | Popular Posts | Radio | Television | Website Reviews & Training

Custom Web Training for Media Managers

You can’t manage what you don’t understand. Words of wisdom from an investment banker who describes a digital shortcoming of many TV, Radio & Newspaper executives. You can train the sales team all day long and force-feed webinars & expensive research til the cows come home. You can hire sales consultants to hard-sell your clients who…

Hyper Revenue Watch | Popular Posts | Television

Gannett TV & DataSphere

Gannett in Tampa just launched 40 hyper-local websites, supported by WTSP-TV News 10. In theory, that’s a good thing….since hyper-local is hot. But in reality, this move is quite questionable for Gannett local television. Why? The GM of 10 News allows their hyper-local vendor (DataSphere) to use a Seattle based phone room to cold call…

Hyper Revenue Watch | Newspaper | Television

Newspaper Adopts Latest Online Video Tools; Surpasses TV ?

Local TV automatically wins the online news-video war? Not so fast there bucko. The pic on the right, is a multi-media setup  that some pioneering journalists are starting to use. It’s how Newspapers will move into the space that Broadcast used to own. Newspaper reporters: getting out from behind their desks and reporting from the field. (where the news is breaking) They are…