Newspaper | Popular Posts | Radio | Sales | Television

Local Dilemma: Integrate or Separate?

Your print & web folks…side by side…in the newsroom; the integrated newsroom. Forward thinking newspapers are evolving into multi-media news organizations; where print employees are mandated to see web as equally important as print…..and in some cases, MORE important than print. Does the print ad director sit next to the web sales manager? What is the bonus/commission structure like? How many reps…

Hyper Revenue Watch | Newspaper | Television | Video

Newspapers winning with Local Online Video

[youtube=http://www.youtube.com/watch?v=EzK_fbuSGZM] “Print folks see the future and are scrambling to take the high ground, while TV sits on it’s thumb….. thinking they already own it”. That’s a killer quote from a new found friend of mine; Cyndy Green. Click here to read her blog on video journalism. Indeed, TV may be a bit too confident…

Hyper Revenue Watch | Newspaper | Radio | Television

Broadcast and Newspaper; what business are you in?

What business are you in ? Seriously, this is not a trick question. If you answered TV, Radio or Newspaper, you could be in for a rude awakening. For example: for readers of this blog that are in the “Newspaper” business, you may be surprised to learn that you are now in the NEWS business, not the NEWSPAPER business. Some…

Advertising | Hyper Revenue Watch | Newspaper | Radio | Sales | Television

Local TV, Radio & Newspapers Learn from Theme Parks ?

Took a break from posting for a few days due to some business travel in the Sunshine State. And as you could imagine, there are some nice benefits of having clients in Florida: getting a tan, taking a swim, and visiting the Orlando theme parks. Nothing like putting the Blackberry away, turning off the cell phone…