After all these years, do small businesses STILL struggle with common internet marketing challenges? Yes, many still do. When made aware of their web marketing shortcomings, the smart ones fix ’em. Others ignore ’em. And yes, some business owners are taking advice from those with questionable, digital marketing skills. Not updating Google for Local Business….
They did it again. Facebook, once again, changed the rules on how your social media posts are seen. But hey, what do you expect from a free service? Beware: Facebook & Social Media not cool with Newspaper publishers or local business. Yes. Your small business or media company is gonna take a hit by the…
The small handful of forward-thinking media companies smartly diversifying their advertiser product line. Digital first offerings like social media, seo, site development and other services are what small businesses are asking for…. more often. As we shared in a previous post, consumers now get over 50% of their media & information from online. Compare this…
For small businesses, online marketing continues to grow as an important tactic for reaching consumers online, and the website is an important part of any online marketing strategy. This comes from a recent report from Reach Local. The post continues: But just how important is website design to SMBs? We asked our readers when their latest…
If you work in Newspaper, we bet your tired of losing Real Estate sales & rental business to Craigslist and other online platforms. Wish you could go after that segment of the market without hurting the premium value of your print product? Of course you do. We think you’ll love this idea we just launched….
Smart Newspapers know digital is a big part of their business. Not just in the newsroom, but in the sales department as well. One such smart company is CNHI. This local media group also knows the importance of new business development and ‘consultative selling’. That’s why they asked me to assist in their Web Marketing…
Gannett Newspapers & The News Journal in Delaware provided digital direction to local business leaders. Over 100 attendees packed the Courtyard Conference room, on the University of Delaware campus on Friday, Sept 22. This group of Wilmington area business operators enjoyed the very first Social Media Mash-up; a series of workshops designed to provide basic, Internet instruction…
It’s a fact. Local advertisers are moving more of their marketing dollars….to online. Understandably, sales reps for newspapers, radio and the Yellow Pages are not amused. While revenues are dropping at traditional media properties, they’re actually growing at digital-first companies that focus on helping the local advertiser. Have ya noticed? Pink slips and lay-offs happen…
It was an excellent turnout for our ‘Web Marketing 101 for Local Business’ workshop. Over 150 small and midsize businesses from South Jersey attended three sold-out events promoted by The Press of Atlantic City. The sessions were supported by the Atlantic and Cape May County Chamber’s of Commerce and the NJ Small Business Development Center…
It’s obvious from the outstanding turn out we get for our “Web Advertising 101” seminars. In every city we travel to, from Chicago to Scranton, small and mid size businesses are moving more of their marketing budgets over to the Internet. Once they get some some basic education, encouragement and proof that it will work, they…