Web 101 for Local Business

How To Fix TOP 5 Small Business Web Marketing Problems

After all these years, do small businesses STILL struggle with common internet marketing challenges? Yes, many still do. When made aware of their web marketing shortcomings, the smart ones fix ’em. Others ignore ’em. And yes, some business owners are taking advice from those with questionable, digital marketing skills. Not …

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Newspaper, Radio & Business Hurt by New Facebook Rules

They did it again. Facebook, once again, changed the rules on how your social media posts are seen. But hey, what do you expect from a free service? Beware: Facebook & Social Media not cool with Newspaper publishers or local business. Yes. Your small business or media company is gonna …

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Social Media & Local Business Strategy

The small handful of forward-thinking media companies smartly diversifying their advertiser product line. Digital first offerings like social media, seo, site development and other services are what small businesses are asking for…. more often. As we shared in a previous post, consumers now get over 50% of their media & …

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CNHI Newspaper in PA Teaching Digital to Local Business

Smart Newspapers know digital is a big part of their business. Not just in the newsroom, but in the sales department as well. One such smart company is CNHI. This local media group also knows the importance of new business development and ‘consultative selling’. That’s why they asked me to …

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Gannett Newspaper in Delaware Delivers Digital Goods

Gannett Newspapers & The News Journal in Delaware provided digital direction to local business leaders. Over 100 attendees packed the Courtyard Conference room, on the University of Delaware campus on Friday, Sept 22. This group of Wilmington area business operators enjoyed the very first Social Media Mash-up; a series of workshops designed …

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Can Local Media Attract Small Business?

It’s a fact. Local advertisers are moving more of their marketing dollars….to online. Understandably, sales reps for newspapers, radio and the Yellow Pages are not amused. While revenues are dropping at traditional media properties, they’re actually growing at digital-first companies that focus on helping the local advertiser. Have ya noticed? …

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