Website Reviews & Training

Digital Diagnostic: WCPO TV Website in Cincinatti

WCPO Television in Cincinnati erected a pay wall in front of their web content earlier this year. Is it working out as planned? Well, that a closely guarded secret so far. As you may know, www.GetSmartDigital.com is not a fan of charging for ‘borderline commodity’ content. Wall Street Journal…yes. Local …

Digital Diagnostic: WCPO TV Website in Cincinatti Read More »

Tribune WGN in Chicago. Web Sales Fail.

Selling premium online ad inventory for pennies. That’s something still happening at many local Newspaper, TV & Radio station websites. With all the advanced ad inventory systems available today, we scratch our head when we still see dumb inventory management. Even though we love that they use WordPress as a …

Tribune WGN in Chicago. Web Sales Fail. Read More »

Habits of Profitable Local News Sites

What makes a local web strategy successful? It’s more that just growing page views, Facebook fans and winning industry accolades. Successful Newspaper, TV, Radio…and hyper local sites…. all have one thing in common: Lead by one person who has the absolute authority to do what it takes… to turn a profit …

Habits of Profitable Local News Sites Read More »

Real Estate Talk with John Bolaris

Borrell Defends Online Sales Force Strategy

We disagreed with local media researcher; Gordon Borrell, with a recent post. Read it here: Separate Web Sales Inside Newspaper, Will Likely Fail. His many comments lead me to believe that our alternative points of view have ruffled some feathers. That was not our intention. The post did not sit …

Borrell Defends Online Sales Force Strategy Read More »

Scroll to Top